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Message: <blockquote data-quote="Staffan" data-source="post: 8305931" data-attributes="member: 907">If things were underpriced, they would have moved off the shelves. They didn't.Sure, underpricing was part of the issue – as someone put it in a previous discussion on the topic, if you're losing 50 cent on each copy sold, you can't make that up in volume. But that was a problem for individual products, likely the more deluxe ones like boxed sets and Encyclopedia Magica with its fake-leather covers.Of course, the real killer is when you make products that cost a lot to make, lowball the price so you make little to no profit on each copy sold, and still end up with a warehouse full of the crap. I'm betting Elminster's Ecologies or Karameikos: Kingdom of Adventure fit that bill, for example.</blockquote>