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WotC and brick and mortar retail stores - Greg Leeds weighs in
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<blockquote data-quote="filthgrinder" data-source="post: 5130506" data-attributes="member: 64984"><p>Also the Renown awards cited by the "unnamed retailer" encourage players to use new options presented in the PHB3... which encourages players to buy the book... which the "unnamed retailer" is crying that people aren't.</p><p></p><p>I mean, let's go with the given situation. Someone who only has PHB1, makes an elf ranger. They come to the game and learn, "hey, you get a renown award for playing a new race or class". This player might go, "oh, cool, let me pick up a copy of the new book". Imagine that, a promotion, PROMOTING products? Amazing!</p><p></p><p>The requirements for the FR books is silly as well, as everything needed to run and play the adventure are provided. They even include pregens as well. They do encourage the use of the character builder, but they want to promote their products, so can we really fault them for that?</p><p></p><p>The whole quote three way conversation comes off pretty weird. The first post bemoans the decline of hobby stores. The situation isn't unique to hobby stores, all brick and motar stores are feeling the same pains as time shifts. Dealing with the changes is how your business will survive. It's a reality of the current economy. The post from WotC is actually really nice and outlines one of the strategies that hobby stores need to look at, which is to create the "third space" coffee shop idea. This isn't unique to hobby stores either, it's a hot topic in all of brick and mortar retail. Look at the big box bookstores, they are trying the same things as well. Borders and Barnes and Noble have both converted to actually selling coffee but offering up a space for people to come and read and relax. They offer free wifi to customers, aimed at getting people to come into the store. Barnes and Noble's e-reader device, "The Nook" was touted as offering free wifi and free reading within a Barnes and Noble. That hasn't happened yet, but it shows the head space those retailers are in. </p><p></p><p>The "breaking the street date" the retailer mentioned offer from Wizards was simply, "enroll in our live play program and you can start selling books 10 days before the release date". It allows hobby stores to compete with Amazon. He mentioned B&N breaking street dates, but I don't know enough about that either way to comment. </p><p></p><p>I think part of the "sour grapes" feel of the "unnamed retailer" is because it is a laser beam response to WotC, when the problem being talked about is not just industry wide, but a program with brick and mortar stores and especially niche retailers.</p><p></p><p>And lastly, WotC is never mentioned in Hasbro's financial statements, ever. They are too small to specifically highlighted when compared with the revenue with GI Joe and the like.</p></blockquote><p></p>
[QUOTE="filthgrinder, post: 5130506, member: 64984"] Also the Renown awards cited by the "unnamed retailer" encourage players to use new options presented in the PHB3... which encourages players to buy the book... which the "unnamed retailer" is crying that people aren't. I mean, let's go with the given situation. Someone who only has PHB1, makes an elf ranger. They come to the game and learn, "hey, you get a renown award for playing a new race or class". This player might go, "oh, cool, let me pick up a copy of the new book". Imagine that, a promotion, PROMOTING products? Amazing! The requirements for the FR books is silly as well, as everything needed to run and play the adventure are provided. They even include pregens as well. They do encourage the use of the character builder, but they want to promote their products, so can we really fault them for that? The whole quote three way conversation comes off pretty weird. The first post bemoans the decline of hobby stores. The situation isn't unique to hobby stores, all brick and motar stores are feeling the same pains as time shifts. Dealing with the changes is how your business will survive. It's a reality of the current economy. The post from WotC is actually really nice and outlines one of the strategies that hobby stores need to look at, which is to create the "third space" coffee shop idea. This isn't unique to hobby stores either, it's a hot topic in all of brick and mortar retail. Look at the big box bookstores, they are trying the same things as well. Borders and Barnes and Noble have both converted to actually selling coffee but offering up a space for people to come and read and relax. They offer free wifi to customers, aimed at getting people to come into the store. Barnes and Noble's e-reader device, "The Nook" was touted as offering free wifi and free reading within a Barnes and Noble. That hasn't happened yet, but it shows the head space those retailers are in. The "breaking the street date" the retailer mentioned offer from Wizards was simply, "enroll in our live play program and you can start selling books 10 days before the release date". It allows hobby stores to compete with Amazon. He mentioned B&N breaking street dates, but I don't know enough about that either way to comment. I think part of the "sour grapes" feel of the "unnamed retailer" is because it is a laser beam response to WotC, when the problem being talked about is not just industry wide, but a program with brick and mortar stores and especially niche retailers. And lastly, WotC is never mentioned in Hasbro's financial statements, ever. They are too small to specifically highlighted when compared with the revenue with GI Joe and the like. [/QUOTE]
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