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WotC and brick and mortar retail stores - Greg Leeds weighs in
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<blockquote data-quote="BruntFCA" data-source="post: 5135706" data-attributes="member: 85487"><p><strong>You need to be sticky....and a good video game helps.</strong></p><p></p><p>To have a good "bricks and mortar" store, you also need a kick ass website, otherwise your just screwed. Let me give you an example. I was interested in picking up PHB1.</p><p></p><p>On Amazon it's £15. I went into town, drove the car, in the UK fuel is about $8 per gallon. To get into town and back costs be about £5. Then comes the unbelievable hassle or *parking*. Where I live in the UK, to get a decent parking spot in town is about £6 to £8.</p><p></p><p>I eventually get to the store, not in stock, find another store, it's there for £20. So in total I must pay,</p><p></p><p>Petrol £5</p><p>Parking £6</p><p>Book £15</p><p></p><p>Total cost £26.</p><p></p><p>Cost from Amazon £15.</p><p></p><p>Almost double the cost. And lets be honest, if you're driving in and out, you may pick up a coffee of cigarettes due to the sheer hassle. So what about actually *getting a game* and meeting people? Well Amazon score 0/10....as does the brick and mortar shop pretty much!</p><p></p><p>In contrast I recently bought a bike from a brick and mortar shop....but the guy has a kick ass website. All his stuff is listed, he has "bundles" to collect, he has meeting places, discussion forums for bike owners, he offers services etc etc.</p><p></p><p>I can't see how anyone can run a shop just stocking books and expect anyone to come. Moreover it's not impossible to make money running an RPG store. Where I live in Cardiff, the "Games Workshop" store has been there since I was 16 years old. I recently failed my saving throw versus self respect and 20 years later I went inside<img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f61b.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":P" title="Stick out tongue :P" data-smilie="7"data-shortname=":P" /> The shop was thriving. 2/3 of the shop was taken up with people *playing games* etc. They also have an amazing website to back it all up, calendars, schedules etc etc.</p><p></p><p>The other huge problem WOTC have at the moment is the *lack of a video game based on DnD*. Kids grow up fast, if you have a "vacant window" while the kids are between say 12-16, their early opinions etc will all be formed by say Warhammer40K (excellent RTS games), or need I say it the dreaded WoW. </p><p></p><p>WOTC have nothing to show. Any computer game also acts as marketing for the other products. Until recently I was never interested in the WH40K universe, however after playing some 40K games, it was a lot less lame than I thought. I've not bought some fiction books, and may even pick up "dark heresy".</p><p></p><p>As an anectote I went around shopping for an LCD screen for a virtual table top. Most of the responses I got from the mostly pretty young staff in the shop was, "hey thats a pretty cool idea, I could get into that, you play 40K or something?".....now go figure.</p></blockquote><p></p>
[QUOTE="BruntFCA, post: 5135706, member: 85487"] [b]You need to be sticky....and a good video game helps.[/b] To have a good "bricks and mortar" store, you also need a kick ass website, otherwise your just screwed. Let me give you an example. I was interested in picking up PHB1. On Amazon it's £15. I went into town, drove the car, in the UK fuel is about $8 per gallon. To get into town and back costs be about £5. Then comes the unbelievable hassle or *parking*. Where I live in the UK, to get a decent parking spot in town is about £6 to £8. I eventually get to the store, not in stock, find another store, it's there for £20. So in total I must pay, Petrol £5 Parking £6 Book £15 Total cost £26. Cost from Amazon £15. Almost double the cost. And lets be honest, if you're driving in and out, you may pick up a coffee of cigarettes due to the sheer hassle. So what about actually *getting a game* and meeting people? Well Amazon score 0/10....as does the brick and mortar shop pretty much! In contrast I recently bought a bike from a brick and mortar shop....but the guy has a kick ass website. All his stuff is listed, he has "bundles" to collect, he has meeting places, discussion forums for bike owners, he offers services etc etc. I can't see how anyone can run a shop just stocking books and expect anyone to come. Moreover it's not impossible to make money running an RPG store. Where I live in Cardiff, the "Games Workshop" store has been there since I was 16 years old. I recently failed my saving throw versus self respect and 20 years later I went inside:P The shop was thriving. 2/3 of the shop was taken up with people *playing games* etc. They also have an amazing website to back it all up, calendars, schedules etc etc. The other huge problem WOTC have at the moment is the *lack of a video game based on DnD*. Kids grow up fast, if you have a "vacant window" while the kids are between say 12-16, their early opinions etc will all be formed by say Warhammer40K (excellent RTS games), or need I say it the dreaded WoW. WOTC have nothing to show. Any computer game also acts as marketing for the other products. Until recently I was never interested in the WH40K universe, however after playing some 40K games, it was a lot less lame than I thought. I've not bought some fiction books, and may even pick up "dark heresy". As an anectote I went around shopping for an LCD screen for a virtual table top. Most of the responses I got from the mostly pretty young staff in the shop was, "hey thats a pretty cool idea, I could get into that, you play 40K or something?".....now go figure. [/QUOTE]
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