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WotC announced non-randomized minis
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<blockquote data-quote="Jeff Wilder" data-source="post: 4465829" data-attributes="member: 5122"><p>It depends on what you mean. You could say that I "wanted" random minis, because I wanted a large selection of different miniatures as a reasonable price. Randomization is what makes that possible. Since price and selection were more important to me than non-random distribution, I "wanted" random distribution.</p><p></p><p>(FWIW, I no longer want random distribution, because I have enough minis that "selection" isn't all that important to me any longer. So I've moved entirely to the secondary market to pick and choose the minis I want.)</p><p></p><p>Retailers like random minis, but not for the reason you cite. Retailers want random minis because a box of boosters is one SKU. You effectively have 60 different miniatures occupying one shelf in your store and one spot on your inventory sheet. Retailers -- brick-and-mortar retailers, at least -- are going to have to devote many times the space and effort to stocking non-randomized DDM ... unless, of course, there's simply very little selection, which is actually pretty likely.</p><p></p><p>Merric's Law -- Non-random, large selection, cheap. Pick any two.</p><p></p><p>Me, I suspect -- just suspect, I have no inside information or anything -- that WotC is going this route because sales of DDM have significantly dropped off for the last two or three sets. This -- if true -- would be due to a few factors (a significant drop in paint and sculpt quality, a major change in the DDM game rules, and long-time collectors getting over-saturated), but the upshot is that they need to find another quick monetary shot-in-the-arm from DDM. Since they have the molds, and they know that (e.g.) a set of 15 different orcs will sell, why not?</p></blockquote><p></p>
[QUOTE="Jeff Wilder, post: 4465829, member: 5122"] It depends on what you mean. You could say that I "wanted" random minis, because I wanted a large selection of different miniatures as a reasonable price. Randomization is what makes that possible. Since price and selection were more important to me than non-random distribution, I "wanted" random distribution. (FWIW, I no longer want random distribution, because I have enough minis that "selection" isn't all that important to me any longer. So I've moved entirely to the secondary market to pick and choose the minis I want.) Retailers like random minis, but not for the reason you cite. Retailers want random minis because a box of boosters is one SKU. You effectively have 60 different miniatures occupying one shelf in your store and one spot on your inventory sheet. Retailers -- brick-and-mortar retailers, at least -- are going to have to devote many times the space and effort to stocking non-randomized DDM ... unless, of course, there's simply very little selection, which is actually pretty likely. Merric's Law -- Non-random, large selection, cheap. Pick any two. Me, I suspect -- just suspect, I have no inside information or anything -- that WotC is going this route because sales of DDM have significantly dropped off for the last two or three sets. This -- if true -- would be due to a few factors (a significant drop in paint and sculpt quality, a major change in the DDM game rules, and long-time collectors getting over-saturated), but the upshot is that they need to find another quick monetary shot-in-the-arm from DDM. Since they have the molds, and they know that (e.g.) a set of 15 different orcs will sell, why not? [/QUOTE]
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