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WOTC Business Strategy and miniatures
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<blockquote data-quote="pogre" data-source="post: 1003664" data-attributes="member: 6588"><p>If I recall correctly when WOTC was going to launch 3E they wanted an aspect of the game to lead to repeat purchases. Something that would have players come in and drop five or six bucks every time they hit the hobby store. Not exactly, the MTG model - but still have the players continually buying things. WOTC considered the miniatures an integral part of their business strategy.</p><p></p><p>Now, I'm speaking from my own hazy memory - so if I misstep, please correct me.</p><p></p><p>For a variety of reasons the strategy did not work out quite as well as they hoped (that's an impression I have).</p><p></p><p>Now Wotc is going to launch 3.5, and the rules look like they <strong>really</strong> want you to use miniatures. They are also launching their pre-painted plastic figures this Fall. This looks like the same strategy, just refined a bit from their experience in the market.</p><p></p><p>I love miniatures. The new greater use of miniatures in D&D is one reason I came back to it. </p><p></p><p>But, you folks who criticize 3.5 as being too miniatures-dependent: Doesn't this look like a sound business strategy for WOTC?</p><p>*Sell core rulebooks to everyone</p><p>*Sell miniatures to everyone (except pogre who loves to paint)</p><p>*Let the 3rd parties sell most of the DM targeted stuff.</p><p></p><p>If one can concede this looks like a money-making plan, why does it make folks mad? If you do not buy the assumption that it is a money-making plan - what's the flaw?</p><p></p><p>I think there is a market for a pdf or small book on running 3.5 without miniatures from the reaction against WOTC I have seen on the boards as of late.</p></blockquote><p></p>
[QUOTE="pogre, post: 1003664, member: 6588"] If I recall correctly when WOTC was going to launch 3E they wanted an aspect of the game to lead to repeat purchases. Something that would have players come in and drop five or six bucks every time they hit the hobby store. Not exactly, the MTG model - but still have the players continually buying things. WOTC considered the miniatures an integral part of their business strategy. Now, I'm speaking from my own hazy memory - so if I misstep, please correct me. For a variety of reasons the strategy did not work out quite as well as they hoped (that's an impression I have). Now Wotc is going to launch 3.5, and the rules look like they [b]really[/b] want you to use miniatures. They are also launching their pre-painted plastic figures this Fall. This looks like the same strategy, just refined a bit from their experience in the market. I love miniatures. The new greater use of miniatures in D&D is one reason I came back to it. But, you folks who criticize 3.5 as being too miniatures-dependent: Doesn't this look like a sound business strategy for WOTC? *Sell core rulebooks to everyone *Sell miniatures to everyone (except pogre who loves to paint) *Let the 3rd parties sell most of the DM targeted stuff. If one can concede this looks like a money-making plan, why does it make folks mad? If you do not buy the assumption that it is a money-making plan - what's the flaw? I think there is a market for a pdf or small book on running 3.5 without miniatures from the reaction against WOTC I have seen on the boards as of late. [/QUOTE]
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