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<blockquote data-quote="loksvassago" data-source="post: 7647953" data-attributes="member: 6670691">Well, there isn't any sort of Unearthed Arcana book for 4e, just some articles in the e-magazine now and again. Maybe he was brought on to help with a project like that? That honestly makes more sense to me than a 5th edition does right now (and the research for it probably looks pretty much the same since Unearthed Arcana has always been about retooling the existing system into something different at a basic level).&nbsp;In terms of building a brand instead of a product, it's pretty easy to look at Pokemon and how well it succeeded there. It had a card game, a game boy game, other games for other platforms, a TV show, and a movie, and even right up until the movie happened a Hollywood bigshot said &quot;yeah the movie will come out and that'll be the end of it&quot;. Obviously that was not the end of it and Pokemon spiralled into greater and greater success in the following years because it created a universe accessible from many points, not a product accessible only in a theater, or only in a video game, or only on TV. Years ago, back when Gary was still posting around on this very website, he advocated a similar &quot;universe building&quot; approach for the future of D&amp;D; though it was obviously out of his hands at that point, I think he was on to the right idea.&nbsp;So, Hasbro's plan of building a &quot;universe&quot; around its core products is a smart one - even though movie tie-in games are (generally considered) terrible they keep making them so they must be doing something right, you know? Somebody earlier in the thread advocated the same approach applied to D&amp;D and I couldn't agree more... but it sounds like Hasbro won't give it its chance to shine as a universe with multiple entry points until it makes some more moolah, and that's rather sad. I suppose blame the recession.</blockquote>

[QUOTE="loksvassago, post: 7647953, member: 6670691"] Well, there isn't any sort of Unearthed Arcana book for 4e, just some articles in the e-magazine now and again. Maybe he was brought on to help with a project like that? That honestly makes more sense to me than a 5th edition does right now (and the research for it probably looks pretty much the same since Unearthed Arcana has always been about retooling the existing system into something different at a basic level). In terms of building a brand instead of a product, it's pretty easy to look at Pokemon and how well it succeeded there. It had a card game, a game boy game, other games for other platforms, a TV show, and a movie, and even right up until the movie happened a Hollywood bigshot said "yeah the movie will come out and that'll be the end of it". Obviously that was not the end of it and Pokemon spiralled into greater and greater success in the following years because it created a universe accessible from many points, not a product accessible only in a theater, or only in a video game, or only on TV. Years ago, back when Gary was still posting around on this very website, he advocated a similar "universe building" approach for the future of D&D; though it was obviously out of his hands at that point, I think he was on to the right idea. So, Hasbro's plan of building a "universe" around its core products is a smart one - even though movie tie-in games are (generally considered) terrible they keep making them so they must be doing something right, you know? Somebody earlier in the thread advocated the same approach applied to D&D and I couldn't agree more... but it sounds like Hasbro won't give it its chance to shine as a universe with multiple entry points until it makes some more moolah, and that's rather sad. I suppose blame the recession. [/QUOTE]

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