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<blockquote data-quote="Alphastream" data-source="post: 7648009" data-attributes="member: 11365"><p>Sure, here's an example from the TSR days. TSR decides to get into the Choose-Your-Own-Adventure business, based on the success of others. They jump in with a mad plan to be #1 in the area and make tons of money. They do, initially, then suddenly realize this was a fad. They have tons of novels and are looking at millions in losses. That's an example of a really solid idea, but failure to read the market and monitor it continually. </p><p></p><p>Another example is creating deep setting material for Forgotten Realms. You see the initial success, so you start planning out how to cover the rest of the world. Far too late you realize sales are dropping with every release, and now you tons of unsold inventory and need to suddenly change your strategy. </p><p></p><p>You come up with the idea of creating a deep immersion RPG experience using audio CDs. You record and package audio tracks to go with a new adventure format. Because you did not have the right accountability and financial checks in place, only after these are released do you realize you are losing a lot of money even when these sell... and they aren't selling very well. </p><p></p><p>There are tons of examples like this during the TSR days. We can move forward to the modern era with Gleemax, DDI, and many other decisions. </p><p></p><p>It is widely held that both the Red Box and Pathfinder intro set are sold below their cost, on purpose. is this good? It depends on who you ask. Some hold that attracting new players is vital. Others say they learn just fine with core rule books. </p><p></p><p>We can look at the decision to start a Pathfinder MMO as a separate entity, but with Paizo money, staff, and resources rather than licensing to a different company. <a href="https://goblinworks.com/investors/" target="_blank">For just $100,000 you too can be part of this</a>. Genius or folly? Only time will tell.</p></blockquote><p></p>
[QUOTE="Alphastream, post: 7648009, member: 11365"] Sure, here's an example from the TSR days. TSR decides to get into the Choose-Your-Own-Adventure business, based on the success of others. They jump in with a mad plan to be #1 in the area and make tons of money. They do, initially, then suddenly realize this was a fad. They have tons of novels and are looking at millions in losses. That's an example of a really solid idea, but failure to read the market and monitor it continually. Another example is creating deep setting material for Forgotten Realms. You see the initial success, so you start planning out how to cover the rest of the world. Far too late you realize sales are dropping with every release, and now you tons of unsold inventory and need to suddenly change your strategy. You come up with the idea of creating a deep immersion RPG experience using audio CDs. You record and package audio tracks to go with a new adventure format. Because you did not have the right accountability and financial checks in place, only after these are released do you realize you are losing a lot of money even when these sell... and they aren't selling very well. There are tons of examples like this during the TSR days. We can move forward to the modern era with Gleemax, DDI, and many other decisions. It is widely held that both the Red Box and Pathfinder intro set are sold below their cost, on purpose. is this good? It depends on who you ask. Some hold that attracting new players is vital. Others say they learn just fine with core rule books. We can look at the decision to start a Pathfinder MMO as a separate entity, but with Paizo money, staff, and resources rather than licensing to a different company. [URL="https://goblinworks.com/investors/"]For just $100,000 you too can be part of this[/URL]. Genius or folly? Only time will tell. [/QUOTE]
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