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<blockquote data-quote="lkj" data-source="post: 8068986" data-attributes="member: 18646"><p>Do you mean the tens of millions in video games? Because I'll buy that there are 10's of millions to be made there hypothetically, which is why I suspect they've started buying and setting up video game studios. But in the 'character and campaign management' space? Seems like for the tabletop side most of the money is in selling the content, and they clearly have a lot of control over that part in their licensing agreements (based on frequent comments made by the DDB team about how they can't really change pricing, what is sold on their site, what is displayed on their site, and how they bundle things without WotC approval). I just think the margins for the campaign management side are probably so much narrower that it's not a slam dunk to set up your own in house coding team for it. I mean, they've tried it in the past, and while Insider was presumably successful, I never got the impression they were rolling around in dough. </p><p></p><p>That said, of course it's possible to envision a scenario in the future where they roll out an edition that has a digital platform at launch. We'll see if that's 'soon'. And whether they don't just do it with a partner or by buying a partner. </p><p></p><p>AD</p></blockquote><p></p>
[QUOTE="lkj, post: 8068986, member: 18646"] Do you mean the tens of millions in video games? Because I'll buy that there are 10's of millions to be made there hypothetically, which is why I suspect they've started buying and setting up video game studios. But in the 'character and campaign management' space? Seems like for the tabletop side most of the money is in selling the content, and they clearly have a lot of control over that part in their licensing agreements (based on frequent comments made by the DDB team about how they can't really change pricing, what is sold on their site, what is displayed on their site, and how they bundle things without WotC approval). I just think the margins for the campaign management side are probably so much narrower that it's not a slam dunk to set up your own in house coding team for it. I mean, they've tried it in the past, and while Insider was presumably successful, I never got the impression they were rolling around in dough. That said, of course it's possible to envision a scenario in the future where they roll out an edition that has a digital platform at launch. We'll see if that's 'soon'. And whether they don't just do it with a partner or by buying a partner. AD [/QUOTE]
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