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<blockquote data-quote="OB1" data-source="post: 9326993" data-attributes="member: 6796241">Yes and I would say that it's likely that at the least, they're looking to give a slight bump to the current core book rate of new players over the next 10 years.&nbsp; It's the old 'new and improved' strategy of product marketing.&nbsp; Meanwhile, they also get an immediate ROI from existing players who convert.&nbsp; Probably need less than 5% of existing PHB owners to buy the new book this year to cover the costs of creating it.&nbsp; That initial spike probably throws the PHB into the top 10, if not the top 5 of ALL books on Amazon, which then serves as additional marketing to new players, basically a 'NYT Bestseller' marketing strategy.By revising, they also allow a decade of adventures to be instantly available for anyone new to the hobby, giving multiple entry points to the game based on what most excites the new player.&nbsp; It also means that those adventures that you haven't yet gotten to play will still work with the new system.&nbsp; No need to buy Curse of Strahd 2024, if you already have the old one.Dare I say that what WotC is doing with the revised books is both good for them and consumer friendly?&nbsp; Yes, and in my book, that's good business.</blockquote>

[QUOTE="OB1, post: 9326993, member: 6796241"] Yes and I would say that it's likely that at the least, they're looking to give a slight bump to the current core book rate of new players over the next 10 years. It's the old 'new and improved' strategy of product marketing. Meanwhile, they also get an immediate ROI from existing players who convert. Probably need less than 5% of existing PHB owners to buy the new book this year to cover the costs of creating it. That initial spike probably throws the PHB into the top 10, if not the top 5 of ALL books on Amazon, which then serves as additional marketing to new players, basically a 'NYT Bestseller' marketing strategy. By revising, they also allow a decade of adventures to be instantly available for anyone new to the hobby, giving multiple entry points to the game based on what most excites the new player. It also means that those adventures that you haven't yet gotten to play will still work with the new system. No need to buy Curse of Strahd 2024, if you already have the old one. Dare I say that what WotC is doing with the revised books is both good for them and consumer friendly? Yes, and in my book, that's good business. [/QUOTE]

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