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WotC GenCon Announcement: A New Campaign Setting?
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<blockquote data-quote="Cergorach" data-source="post: 2123790" data-attributes="member: 725"><p>Januari</p><p>Grasp of the Emerald Claw</p><p>Complete Adventurer</p><p></p><p>Februari</p><p>Lost Empires of Faerûn</p><p>Races of the Wild</p><p></p><p>March</p><p>d20 Past</p><p>Sandstorm</p><p></p><p>April</p><p>Dungeons & Dragons For Dummies</p><p>Races of Eberron</p><p>Lords of Madness: The Book of Aberrations</p><p></p><p>That's atleast two products per month, at the end of last year (an probably this year) there were 3-4 products per month and a lot of those are $30, a lot more expensive then the average price of a TSR product. I'm not even adding the d20 based miniature game releases every other month...</p><p></p><p>I wouldn't be suprised if WotC released another campaign setting. D&D is now more popular then ever and people seem to be willing to pay more for an individual product. I think that WotC is trying to fill holes their other settings can't fill, there were a lot of people that didn't want to spent any money on FR, put were more then willing to pick up Eberron. If WotC can identify an audience that doesn't spend it's money on FR or EB products, but wants to spent money on setting X then it needs to identify setting X and see if there enough people interested in such a setting to make a profit. WotC has something that TSR didn't have, a very good marketing research department, TSR had an Empress that dictated what the customers should buy, things like Buck Rogers in the 25th Century...</p></blockquote><p></p>
[QUOTE="Cergorach, post: 2123790, member: 725"] Januari Grasp of the Emerald Claw Complete Adventurer Februari Lost Empires of Faerûn Races of the Wild March d20 Past Sandstorm April Dungeons & Dragons For Dummies Races of Eberron Lords of Madness: The Book of Aberrations That's atleast two products per month, at the end of last year (an probably this year) there were 3-4 products per month and a lot of those are $30, a lot more expensive then the average price of a TSR product. I'm not even adding the d20 based miniature game releases every other month... I wouldn't be suprised if WotC released another campaign setting. D&D is now more popular then ever and people seem to be willing to pay more for an individual product. I think that WotC is trying to fill holes their other settings can't fill, there were a lot of people that didn't want to spent any money on FR, put were more then willing to pick up Eberron. If WotC can identify an audience that doesn't spend it's money on FR or EB products, but wants to spent money on setting X then it needs to identify setting X and see if there enough people interested in such a setting to make a profit. WotC has something that TSR didn't have, a very good marketing research department, TSR had an Empress that dictated what the customers should buy, things like Buck Rogers in the 25th Century... [/QUOTE]
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