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WOTC: Making a statement is not making a promise
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<blockquote data-quote="Khairn" data-source="post: 4432324" data-attributes="member: 20153"><p>Bingo! Right on target!</p><p></p><p>At the end of the day, a discussion about promises made versus kept, really comes down to managing expectations.</p><p></p><p>-Yes, as passionate (rabid?) fans, we get excited about previews and hearing about the latest plans that our favorite gaming companies are making. And yes, those companies want our buzz and excitment to help generate sales.</p><p></p><p>-I also believe that a company who consistently (please take note of that word) communicates with its customers and shares both good news and bad news in a timely manner, is likely to be given the benefit of the doubt when plans get changed and players become disappointed.</p><p></p><p>-But when companies knowingly withhold information or even use misleading information, they open themselves up to justified criticism by their customers.</p><p></p><p>In the case above, WotC knew full well that they were no where close to being able to offer the full DDI (as they were continuing to advertise ) well in advance of 4E's launch. Yet they made the conscious decision not to release the information. Does that warrant criticism? I certainly think so.</p><p></p><p>As I said above, its all a question of managing expectations. Some companies make an honest and <u>consistent </u>effort to do so, and garner the respect and appreciation of their customers because of it. Other companies don't adopt that practice, and face the pitfalls and speed bumps that with making that call.</p></blockquote><p></p>
[QUOTE="Khairn, post: 4432324, member: 20153"] Bingo! Right on target! At the end of the day, a discussion about promises made versus kept, really comes down to managing expectations. -Yes, as passionate (rabid?) fans, we get excited about previews and hearing about the latest plans that our favorite gaming companies are making. And yes, those companies want our buzz and excitment to help generate sales. -I also believe that a company who consistently (please take note of that word) communicates with its customers and shares both good news and bad news in a timely manner, is likely to be given the benefit of the doubt when plans get changed and players become disappointed. -But when companies knowingly withhold information or even use misleading information, they open themselves up to justified criticism by their customers. In the case above, WotC knew full well that they were no where close to being able to offer the full DDI (as they were continuing to advertise ) well in advance of 4E's launch. Yet they made the conscious decision not to release the information. Does that warrant criticism? I certainly think so. As I said above, its all a question of managing expectations. Some companies make an honest and [U]consistent [/U]effort to do so, and garner the respect and appreciation of their customers because of it. Other companies don't adopt that practice, and face the pitfalls and speed bumps that with making that call. [/QUOTE]
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