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<blockquote data-quote="resistor" data-source="post: 4434238" data-attributes="member: 9142">For what it's worth, I work for a major computer and consumer electronics company, whose products are typically highly hyped and anticipated.All of out external communications are very very careful controlled because of exactly this issue: if we mention anything we plan to do in the future, people that it as a promise, and then our stock price takes a hit if we don't deliver.&nbsp; All employees have it drilled into them that they are never, EVER to mention planned features in any external communication, nor to mention dates or even broad time frames.&nbsp; All trade show presentations are proofed three or four times to make sure nothing gets out, and special &quot;handlers&quot; are present during Q&amp;A whose purpose is to deflect any questions that we can't answer because of this.Information is only released when we are absolutely completely certain it is ready.Any large corporation, especially one that's banking on the power of hype for a marketing campaign, should be aware of the challenges it incurs.&nbsp; We can argue all day about whether or not taking things are promises is right or not, but the fact of the matter is that it still happens.&nbsp; It's a reality of the consumer mindset, and any well-thought out marketing plan should account for it.So, I still fault Hasbro's marketing department for not controlling this well enough, and hence creating a backlash because of &quot;broken promises.&quot;</blockquote>

[QUOTE="resistor, post: 4434238, member: 9142"] For what it's worth, I work for a major computer and consumer electronics company, whose products are typically highly hyped and anticipated. All of out external communications are very very careful controlled because of exactly this issue: if we mention anything we plan to do in the future, people that it as a promise, and then our stock price takes a hit if we don't deliver. All employees have it drilled into them that they are never, EVER to mention planned features in any external communication, nor to mention dates or even broad time frames. All trade show presentations are proofed three or four times to make sure nothing gets out, and special "handlers" are present during Q&A whose purpose is to deflect any questions that we can't answer because of this. Information is only released when we are absolutely completely certain it is ready. Any large corporation, especially one that's banking on the power of hype for a marketing campaign, should be aware of the challenges it incurs. We can argue all day about whether or not taking things are promises is right or not, but the fact of the matter is that it still happens. It's a reality of the consumer mindset, and any well-thought out marketing plan should account for it. So, I still fault Hasbro's marketing department for not controlling this well enough, and hence creating a backlash because of "broken promises." [/QUOTE]

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