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<blockquote data-quote="Lord Mhoram" data-source="post: 6078593" data-attributes="member: 4789">I think a major reason for the PDFs being released now - I remember in a tweet, blog or question somewhere that it was said they would likely just call it &quot;D&amp;D&quot; with no edition labels or whatnot. We know that the 3rd/4E edition war really fractured the fanbase (moresore than earlier editions) and gave rise to Pathfinder. I really think that WotC is make D&amp;D the game - no matter what edition. The current version is Next, but they are supporting all older editions. They want fans of each playstyle to play next, as a stated goal, but if not - get some money out of them with PDFs. Pushing the branding of D&amp;D rather than 3rd edition or 4th. And with older editions in play in the marketplace, it could lead to greater brand awareness for things like movies and toy tie ins too.If that is correct, it is brilliant marketing and business decision. You can argue that Pathfinder (for example) sells more that D&amp;D, or that this game or that is bigger than D&amp;D- usually meaning current edition. But nothing can make a claim that it is a bigger deal than all of D&amp;D combined.</blockquote>

[QUOTE="Lord Mhoram, post: 6078593, member: 4789"] I think a major reason for the PDFs being released now - I remember in a tweet, blog or question somewhere that it was said they would likely just call it "D&D" with no edition labels or whatnot. We know that the 3rd/4E edition war really fractured the fanbase (moresore than earlier editions) and gave rise to Pathfinder. I really think that WotC is make D&D the game - no matter what edition. The current version is Next, but they are supporting all older editions. They want fans of each playstyle to play next, as a stated goal, but if not - get some money out of them with PDFs. Pushing the branding of D&D rather than 3rd edition or 4th. And with older editions in play in the marketplace, it could lead to greater brand awareness for things like movies and toy tie ins too. If that is correct, it is brilliant marketing and business decision. You can argue that Pathfinder (for example) sells more that D&D, or that this game or that is bigger than D&D- usually meaning current edition. But nothing can make a claim that it is a bigger deal than all of D&D combined. [/QUOTE]

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