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WotC President Chris Cocks is Hasbro’s New CEO
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<blockquote data-quote="antiwesley" data-source="post: 8504665" data-attributes="member: 7031616"><p>Dear Olaf, have you been on the Internet lately? About the only exposure that DnD hasn't gotten yet is the sekrit government mind control ray that people believe in. I used to be a retailer. I was at a trade show when the "Essentials" line came out. </p><p></p><p>WotC held a seminar entitled "How to Advertise Dungeons and Dragons" by the halfway point, the room had very nearly emptied out as it was WotC/Hasbro <s>explaining</s> bragging about buying buswraps for the Penny Arcade convention and so on. It had no information for retailers to use locally, unless 'locally' meant Seattle. At the end, they had a Q&A, I was the only one to raise my hand, and the only one to ask "How does a buswrap in Seatlle advertise my sales of D&D in Wisconsin?" The WotC people stared at me, as if I had asked them if I had killed their kittens. How dare he ask that question!! type attitude. They had no response. They looked like dead fish, their cold, lifeless eyes staring back at me. Another person raised their hand, "How does advertising in Convention book in Seattle help my store in South Carolina?" More dead fish eyes, and then a half-hearted attempt to justify the last hour by saying that the 'customers' would see these things at the Convention and come back wanting to buy the product through us. The other gent and I started at it. "We don't have customers who can afford to travel to Seattle for conventions. Our customers are people who are under 18, or use what disposable income they have to buy product off of Amazon at discounted rates." Dead fish. Dead fish. Dead, lifeless fish. "Okay, thanks for attending our program, we hope to see you tonight at the dinner." and they quickly ran out. At dinner, the Hasbro/WotC sales head at the time, regaled us with a 45 minute talk about HER CHARACTER exploring the Essentials world. Quite a few people walked out after eating the free meal. </p><p></p><p>The point to this is that they already have enough promotion, and the market is becoming saturated with advertisement. It has been for some time. WotC is Hasbro's cash cow because of the mindless drones who have to rush out and buy every new book. From "Betty the White's Guide to Adventuring as a Senior Citizen" to "Boo's Fantasickal Tales of Adventuring in the Rear End" and fools will spend every dollar they have to get the exclusive pink/brown leathered cover. 6th Ed could be "Roll a d6, if you don't roll a 1, you win!" and it'd make them a few million dollars.</p></blockquote><p></p>
[QUOTE="antiwesley, post: 8504665, member: 7031616"] Dear Olaf, have you been on the Internet lately? About the only exposure that DnD hasn't gotten yet is the sekrit government mind control ray that people believe in. I used to be a retailer. I was at a trade show when the "Essentials" line came out. WotC held a seminar entitled "How to Advertise Dungeons and Dragons" by the halfway point, the room had very nearly emptied out as it was WotC/Hasbro [S]explaining[/S] bragging about buying buswraps for the Penny Arcade convention and so on. It had no information for retailers to use locally, unless 'locally' meant Seattle. At the end, they had a Q&A, I was the only one to raise my hand, and the only one to ask "How does a buswrap in Seatlle advertise my sales of D&D in Wisconsin?" The WotC people stared at me, as if I had asked them if I had killed their kittens. How dare he ask that question!! type attitude. They had no response. They looked like dead fish, their cold, lifeless eyes staring back at me. Another person raised their hand, "How does advertising in Convention book in Seattle help my store in South Carolina?" More dead fish eyes, and then a half-hearted attempt to justify the last hour by saying that the 'customers' would see these things at the Convention and come back wanting to buy the product through us. The other gent and I started at it. "We don't have customers who can afford to travel to Seattle for conventions. Our customers are people who are under 18, or use what disposable income they have to buy product off of Amazon at discounted rates." Dead fish. Dead fish. Dead, lifeless fish. "Okay, thanks for attending our program, we hope to see you tonight at the dinner." and they quickly ran out. At dinner, the Hasbro/WotC sales head at the time, regaled us with a 45 minute talk about HER CHARACTER exploring the Essentials world. Quite a few people walked out after eating the free meal. The point to this is that they already have enough promotion, and the market is becoming saturated with advertisement. It has been for some time. WotC is Hasbro's cash cow because of the mindless drones who have to rush out and buy every new book. From "Betty the White's Guide to Adventuring as a Senior Citizen" to "Boo's Fantasickal Tales of Adventuring in the Rear End" and fools will spend every dollar they have to get the exclusive pink/brown leathered cover. 6th Ed could be "Roll a d6, if you don't roll a 1, you win!" and it'd make them a few million dollars. [/QUOTE]
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