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WotC President Chris Cocks Talks Magic and D&D
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<blockquote data-quote="MechaPilot" data-source="post: 7517990" data-attributes="member: 82779"><p>The IP and the brand is 40+ years old. Certainly. That the brand is still yielding appreciable profits is impressive, and does seem to be in no small part tied to the renaissance of nerd culture that's seen more "ordinary" people developing or admitting to "nerdy" interests. Hopefully, the movie (assuming that's still coming) won't suck.</p><p></p><p>While some may look at D&D and mistakenly see as a single product that's existed 40 years, public misperception doesn't make all of D&D a single product. <a href="http://www.quickmba.com/marketing/product/lifecycle/" target="_blank">Products have a generally defined life-cycle</a>, with stages differentiated by the features, pricing and distribution of the product.</p><p></p><p>The argument that each edition is it's own product is easily made, with each edition having fit with the profits curve generally observable during a product lifecycle. And it's certainly not the only product that works this way. Coming up with add-ons that expand the usefulness or increase the customization of a product (in D&D's case, the various splat and setting books) is a storied strategy for enhancing profits at the maturity stage, or staving off the decline phase of a product's lifecycle.</p></blockquote><p></p>
[QUOTE="MechaPilot, post: 7517990, member: 82779"] The IP and the brand is 40+ years old. Certainly. That the brand is still yielding appreciable profits is impressive, and does seem to be in no small part tied to the renaissance of nerd culture that's seen more "ordinary" people developing or admitting to "nerdy" interests. Hopefully, the movie (assuming that's still coming) won't suck. While some may look at D&D and mistakenly see as a single product that's existed 40 years, public misperception doesn't make all of D&D a single product. [URL="http://www.quickmba.com/marketing/product/lifecycle/"]Products have a generally defined life-cycle[/URL], with stages differentiated by the features, pricing and distribution of the product. The argument that each edition is it's own product is easily made, with each edition having fit with the profits curve generally observable during a product lifecycle. And it's certainly not the only product that works this way. Coming up with add-ons that expand the usefulness or increase the customization of a product (in D&D's case, the various splat and setting books) is a storied strategy for enhancing profits at the maturity stage, or staving off the decline phase of a product's lifecycle. [/QUOTE]
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WotC President Chris Cocks Talks Magic and D&D
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