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WotC: Re-issue older editions.
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<blockquote data-quote="Reynard" data-source="post: 5431205" data-attributes="member: 467"><p>It seems to me that WotC is moving away from a business model that centers on printing a bazillion books and instead toward one that centers on producing *stuff* for playing D&D -- tiles, tokens, cards, plus all the online stuff. As such, there's a lot of room for cross sales. I can to this realization when I, someone who refuses to play or run 4E after giving it a go, dropped almost $100 of holiday money on the Monster Vault and dungeon tiles. Similarly, edition non-specific "fluff" could be easily marketted across editions of D&D.</p><p></p><p>But even that aside, the fact is there is obviously some market for previous editions. I don't know how many copies of Labrynth Lord have been sold, but I know I bought it. I am sure an actual B/X reissue would sell ten times better than LL. WotC is essentially giving money to smaller competitors, as well as allowing others to take the role of stewards of D&D (call it OSRIC all you want, but it is AD&D1E, and we all know it).</p><p></p><p>D&D has lasted over 30 years in multiple incarnations and people still love it. There is no reason to pick and choose among your customer and fan base -- embrace them all and all of them will continue to think of you when they think of D&D. If they stop thinking D&D and think Pathfinder or Labrynth Lord, and stop thinking WotC and start thinking Paizo or Goblinoid, you have lost them -- and that can't be a preferable (or profitable) result in any case.</p></blockquote><p></p>
[QUOTE="Reynard, post: 5431205, member: 467"] It seems to me that WotC is moving away from a business model that centers on printing a bazillion books and instead toward one that centers on producing *stuff* for playing D&D -- tiles, tokens, cards, plus all the online stuff. As such, there's a lot of room for cross sales. I can to this realization when I, someone who refuses to play or run 4E after giving it a go, dropped almost $100 of holiday money on the Monster Vault and dungeon tiles. Similarly, edition non-specific "fluff" could be easily marketted across editions of D&D. But even that aside, the fact is there is obviously some market for previous editions. I don't know how many copies of Labrynth Lord have been sold, but I know I bought it. I am sure an actual B/X reissue would sell ten times better than LL. WotC is essentially giving money to smaller competitors, as well as allowing others to take the role of stewards of D&D (call it OSRIC all you want, but it is AD&D1E, and we all know it). D&D has lasted over 30 years in multiple incarnations and people still love it. There is no reason to pick and choose among your customer and fan base -- embrace them all and all of them will continue to think of you when they think of D&D. If they stop thinking D&D and think Pathfinder or Labrynth Lord, and stop thinking WotC and start thinking Paizo or Goblinoid, you have lost them -- and that can't be a preferable (or profitable) result in any case. [/QUOTE]
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