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Message: <blockquote data-quote="shadzar" data-source="post: 5432547" data-attributes="member: 6667746"><img src="http://www.enworld.org/forum/images/smilies/rant.png"  class="smilie" loading="lazy" alt=":rant:" title="Rant    :rant:" data-shortname=":rant:" /> OK now you have gone and ruffled my feathers.1. POD can be done by the poor at home with just a single person without an editor. So I don't know what research you have done, but it is obviously wrong in your findings. I can put something on Lulu today and not cost that much since they do all the work and make most of the money...just like a real book and printing houses and publishers, except les hassle due to overstock.I would love to hear some of this data you found that contradicts the fact that single person teams are putting thing POD all the time without all the hoopla associated with HASBRO as a backer both financially and industry contacts.2. Advertising costs....as someone else said, "Old print editions of D&D material now on sale for print on demand at Lulu." All the gaming blogs grab it, industry blogs grab it, ICv2 grabs it...it wont take long until people know about it. You don't have to run a nationwide television campaign in order to get the information out there.3. Management paychecks? What is this? You do the book and put it on Lulu, and they send you a check for what sells giving you your percentage. Their management gets paid from the sell of the book. The customer decides perfect bound, spiral bound, stapled, etc and pays for the quality of ink and paper they want and that is that... Lulu takes their cut and pays you. Self-publishers do this and it works for them. Again as someone said, "We get our check form Lulu yet this month?"4. Marketing research is done already for D&D. You have to check you competition no matter what anyway, so these costs are already there no matter if older editions are released, or a new game company comes out with some game that storms the industry with tons of sells. 4th edition sells (including DDi) drop but you have more money coming in from D&D, then it already shows the market is buying the POD products.5. Brand confusion...now you are of your medication. Lets just take a stab at the big things WotC has already done to create brand confusion. 3rd edition is built form AD&D, but they dropped the "Advanced"...so it would look like this game was compatible with and had thing in common with OD&D right? Not in the least. Here comes 4th edition....Red Box set using the same art, and the only noticeable thing to tell it isnt on the box at first glance is the WotC logo on the bootm that can easily be overlooked. So they reprinted the Red Box and people can again play D&D like they did when it came out alongside of 1st edition, but before 1st edition was fully released? <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f631.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":eek:" title="Eek!    :eek:"  data-smilie="9"data-shortname=":eek:" /> No we lied and just trying to sucker old players into buying the new version of the game through brand and item confusion. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f621.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":mad:" title="Mad    :mad:"  data-smilie="4"data-shortname=":mad:" />They pretty much dug their own graves with brand confusion, and now them and anyone else that takes up the mantle of the D&D copyrights will be stuck with it for life.</blockquote>

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