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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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<blockquote data-quote="morbiczer" data-source="post: 3471865" data-attributes="member: 15119"><p>Mistwell!</p><p></p><p>You keep mentioning that since only about 1% of D&D players bought Dungeon & Dragon, these magazines had no real following in the market, and only a small percentage of D&D players get damaged because of their cancelation.</p><p></p><p>Some thoughts: </p><p></p><p>1.) As far as I know the source of the 5 million players was a text written by Paizo to potential advertisers. Erik Mona said himself here a day or two ago (I think it was the "big" Dragon & Dungeon thread, sorry, can't link) that they never said 5 million <u>customers</u>, just 5 million <u>players</u>. I know many, many people, who own only a PHB, or maybe the three Core books, but never have bought anything besides that. Heck, I even know regular D&D players who don't even own a PHB! (They do have their own dice though. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> ) </p><p></p><p>2.) What circulation does an average book produced by WotC have? I don't think that there is data available for us about that, but I personaly would be very surprised if the current splatbooks or FR regional books or whatever would sell more than 40-50,000 copies. And remember that those 40-50,000 Dragons and Dungeons were sold every month! Why aren't we hearing that books like the Fiendish Codexes (Codices?), or Dragon Magic, or whatnot shouldn't be produced (or go online), because only a few ten thousand copies are sold of them? If 50,000 copies aren't much, than I'm pretty sure that not many WotC books sell "much". </p><p></p><p>3.) I'm pretty sure that those who subscribed to either Dragon or Dungeon spent much more money on D&D stuff, than the average D&D player. Even if it is true, that the buyers of the magazines formed only 1% of D&D players, I'm sure that they generated a far bigger percentage of WotC's income.</p></blockquote><p></p>
[QUOTE="morbiczer, post: 3471865, member: 15119"] Mistwell! You keep mentioning that since only about 1% of D&D players bought Dungeon & Dragon, these magazines had no real following in the market, and only a small percentage of D&D players get damaged because of their cancelation. Some thoughts: 1.) As far as I know the source of the 5 million players was a text written by Paizo to potential advertisers. Erik Mona said himself here a day or two ago (I think it was the "big" Dragon & Dungeon thread, sorry, can't link) that they never said 5 million [U]customers[/U], just 5 million [U]players[/U]. I know many, many people, who own only a PHB, or maybe the three Core books, but never have bought anything besides that. Heck, I even know regular D&D players who don't even own a PHB! (They do have their own dice though. :) ) 2.) What circulation does an average book produced by WotC have? I don't think that there is data available for us about that, but I personaly would be very surprised if the current splatbooks or FR regional books or whatever would sell more than 40-50,000 copies. And remember that those 40-50,000 Dragons and Dungeons were sold every month! Why aren't we hearing that books like the Fiendish Codexes (Codices?), or Dragon Magic, or whatnot shouldn't be produced (or go online), because only a few ten thousand copies are sold of them? If 50,000 copies aren't much, than I'm pretty sure that not many WotC books sell "much". 3.) I'm pretty sure that those who subscribed to either Dragon or Dungeon spent much more money on D&D stuff, than the average D&D player. Even if it is true, that the buyers of the magazines formed only 1% of D&D players, I'm sure that they generated a far bigger percentage of WotC's income. [/QUOTE]
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