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Message: <blockquote data-quote="delericho" data-source="post: 3473553" data-attributes="member: 22424">Agreed... if it works.The other scenario sees them investing a lot of money in a Digital Initiative on the hopes that it will very quickly recoup the investment. If it fails to do so, they're committed to spending more money in providing content for the DI, content that probably isn't justified by the subscriber base. So, it continues to bleed money. If things pick up, they're fine (or, in fact, great), but if not, there will come a point where some business manager will look at it, see it's been bleeding money for months/years, and always had the promise of coming good 'any time now', and so he cancels it. (And quite rightly.)Problem is, D&D then suddenly shows a massive loss, as all the investment has to be written off. So, when the Hasbro board look at the numbers, and see this 'line item' with a large and unexpected deficit, they're inclined to cancel the line. But they won't sell off or license the rights, because the D&D brand will retain significant value.If the DI works as intended, it could be the best thing for gaming since 1974. If it fails, it could take the entire game with it. (Now, shall we look at WotC's track record with electronic endeavours to see which is more likely?)Wizards have every right to cancel the magazines for whatever reason they choose. Of course, by the same token, any subset of their customers have every right to be angry at their actions for any reason they choose, or even for no reason at all.But if customers feel betrayed, whether they were or not, then they're less likely to buy. And that is a problem Wizards have to address, or lose customers. And, with margins as thin as they are in the RPG business, and with the expectations of Hasbro haunting them, that percentage of customers can WotC really afford to lose?</blockquote>

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