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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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<blockquote data-quote="Dannyalcatraz" data-source="post: 3478134" data-attributes="member: 19675"><p>This is a false dichotomy.</p><p></p><p>WotC could have yanked Paizo's license and <em>still</em> continued putting out the print magazine- IOW, not competition but synergy.</p><p></p><p>A "return home" like that could have had regular updates & rules corrections etc. that improved its value. (Of course, all of the same could be done online...)</p><p></p><p></p><p></p><p>By continuing the print version you:</p><p></p><p>1) Don't lose paying customers who will never buy into the digital-only format. People like me- a 10+ year subscriber.</p><p></p><p>2) Don't alienate extant customers who may be driven away from purchasing your <em>other</em> products. Not me, but I've heard some people on these boards & others expressing opinions like that.</p><p></p><p>3) Continue to gain income from a profitable product- one that is possibly more profitable than your digital one.</p><p></p><p>4) Can get your product into places that have no reliable internet access or to people who cannot pay for online services themselves. Some people on these very boards have pointed out that their internet service wouldn't allow them to view an e-zine, live in countries where sites can be blocked by the government (and often are), or don't have a credit card or permission to use their parents' in order to pay for such a service.</p><p></p><p>5) Have your product in the market in a non-volatile format. You can hack a website, but it would be darn tough to destroy every physical copy of the Dragon shipped from the printer each month.</p><p></p><p>6) Have your product in the market alongside your other physical products, leading to possible cross-marketing synergistic opportunities- AKA impulse buys. Several people on these boards have claimed that it was Dragon & Dungeon that brought them into their FLGSs every month, which was when they bought other things. For them, no Dragon, no other RPG purchases either.</p><p></p><p>I'm sure there are other advantages.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 3478134, member: 19675"] This is a false dichotomy. WotC could have yanked Paizo's license and [i]still[/i] continued putting out the print magazine- IOW, not competition but synergy. A "return home" like that could have had regular updates & rules corrections etc. that improved its value. (Of course, all of the same could be done online...) By continuing the print version you: 1) Don't lose paying customers who will never buy into the digital-only format. People like me- a 10+ year subscriber. 2) Don't alienate extant customers who may be driven away from purchasing your [i]other[/i] products. Not me, but I've heard some people on these boards & others expressing opinions like that. 3) Continue to gain income from a profitable product- one that is possibly more profitable than your digital one. 4) Can get your product into places that have no reliable internet access or to people who cannot pay for online services themselves. Some people on these very boards have pointed out that their internet service wouldn't allow them to view an e-zine, live in countries where sites can be blocked by the government (and often are), or don't have a credit card or permission to use their parents' in order to pay for such a service. 5) Have your product in the market in a non-volatile format. You can hack a website, but it would be darn tough to destroy every physical copy of the Dragon shipped from the printer each month. 6) Have your product in the market alongside your other physical products, leading to possible cross-marketing synergistic opportunities- AKA impulse buys. Several people on these boards have claimed that it was Dragon & Dungeon that brought them into their FLGSs every month, which was when they bought other things. For them, no Dragon, no other RPG purchases either. I'm sure there are other advantages. [/QUOTE]
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