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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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<blockquote data-quote="Storm Raven" data-source="post: 3478917" data-attributes="member: 307"><p>The problem with looking at things this way is that it assumes that the only value <em>Dragon</em> and <em>Dungeon</em> had was the dollars they brought in. I would contend that they had other, much more valuable aspects.</p><p></p><p>They provided an avenue for bringing new players to the game. They provided an avenue for new game designers and writers to cut their teeth in publishing. They provided a format for advertising D&D (and other RPG related) products to hardcore gamers. They provided support for players newer to the hobby to run their own games, and improve the network of available games. And so on.</p><p></p><p>Frankly, I'm surprised that these magazines were able to be spun off to begin with, because that means that they were actually making money in addition to basically being a marketing tool for WotC and D&D. Before Paizo licensed the right to publish the magazines, I pretty much assumed that they were loss leaders intended to provide marketing support. The fact that they were profitable is, in my mind, a bonus.</p><p></p><p>Will the DI serve these other functions? I don't know for certain, but I doubt it.</p></blockquote><p></p>
[QUOTE="Storm Raven, post: 3478917, member: 307"] The problem with looking at things this way is that it assumes that the only value [i]Dragon[/i] and [i]Dungeon[/i] had was the dollars they brought in. I would contend that they had other, much more valuable aspects. They provided an avenue for bringing new players to the game. They provided an avenue for new game designers and writers to cut their teeth in publishing. They provided a format for advertising D&D (and other RPG related) products to hardcore gamers. They provided support for players newer to the hobby to run their own games, and improve the network of available games. And so on. Frankly, I'm surprised that these magazines were able to be spun off to begin with, because that means that they were actually making money in addition to basically being a marketing tool for WotC and D&D. Before Paizo licensed the right to publish the magazines, I pretty much assumed that they were loss leaders intended to provide marketing support. The fact that they were profitable is, in my mind, a bonus. Will the DI serve these other functions? I don't know for certain, but I doubt it. [/QUOTE]
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WotC Replies: Statements by WotC employees regarding Dragon/Dungeon going online
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