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Message: <blockquote data-quote="Jer" data-source="post: 8915258" data-attributes="member: 19857">It's more like over $20k in today's US dollars since things have slightly more than doubled since 1991.But I suspect it's more that the market for Star Wars action figures wasn't large enough in 1991 to justify the expenditure. Not that the Star Wars market had entirely dried up, but it was probably small enough that they'd recoup their costs and make a little more. It's likely there were other toys that would make them more money that they could devote their efforts to. And a lot of the reason it had dried up was because there wasn't any new major Star Wars coming out and Lucas kept saying he was done. I may be misremembering, but IIRC the Star Wars properties started picking up interest again when the Thrawn trilogy hit and the first book of that series dropped in 1991. And even there I don't know what kind of impact the books would have had on the toy market.</blockquote>