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<blockquote data-quote="Keith Strohm" data-source="post: 1036217" data-attributes="member: 13219">From the feedback and information we received, the 3E Adventure Game box was a success, selling very nicely in mass channels. The Adventure Game was specifically built with new players in mind. The R&amp;D staff used focus groups and market research (actually observing a number of groups of new players as they tried to learn the game right out of the box. They then reworked the design based on feedback from those groups).&nbsp;&nbsp; The difficult thing about talking about the type of intro box that we would find cool is that we are no longer &quot;uninitiated,&quot; our viewpoint is skewed to that of a player. There are aspects of the boxed set that we might think would be be cool (we might even be certain) to include, but one of the things we found when we designed the 3E Adventure Game is that the assumptions and viewpoint of the experienced player were often inadequate or incorrect when &quot;applied&quot; to a new player. If a group of experienced players finds the intro box too simplistic or not to their liking, I might be tempted to take that as a sign that the design of the intro box was probably closer to accomplishing its objectives, rather than it being a sign of poor design.&nbsp;&nbsp; I hope that WOTC has the design time to utilize market reseearch and focus groups again when making the new ADventure Game. I also think that including pre-painted plastic minis is an advantage. It just wasn't cost-effective for us to do that the first time because of the price of tooling and the manufacturing lead time. Now that WOTC has it's own line of plastic minis, I think it should be very do-able.Keith StrohmGame Industry Lay-About</blockquote>

[QUOTE="Keith Strohm, post: 1036217, member: 13219"] From the feedback and information we received, the 3E Adventure Game box was a success, selling very nicely in mass channels. The Adventure Game was specifically built with new players in mind. The R&D staff used focus groups and market research (actually observing a number of groups of new players as they tried to learn the game right out of the box. They then reworked the design based on feedback from those groups). The difficult thing about talking about the type of intro box that we would find cool is that we are no longer "uninitiated," our viewpoint is skewed to that of a player. There are aspects of the boxed set that we might think would be be cool (we might even be certain) to include, but one of the things we found when we designed the 3E Adventure Game is that the assumptions and viewpoint of the experienced player were often inadequate or incorrect when "applied" to a new player. If a group of experienced players finds the intro box too simplistic or not to their liking, I might be tempted to take that as a sign that the design of the intro box was probably closer to accomplishing its objectives, rather than it being a sign of poor design. I hope that WOTC has the design time to utilize market reseearch and focus groups again when making the new ADventure Game. I also think that including pre-painted plastic minis is an advantage. It just wasn't cost-effective for us to do that the first time because of the price of tooling and the manufacturing lead time. Now that WOTC has it's own line of plastic minis, I think it should be very do-able. Keith Strohm Game Industry Lay-About [/QUOTE]

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