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<blockquote data-quote="Obryn" data-source="post: 1036249" data-attributes="member: 11821">MarketingBack when 3e came out a few years back, WotC did a whole lot of advertising trying to bring new folks into the game.&nbsp; I was the president of a swordfighting club at the time, and we were contacted by a marketing group - I forget their name, honestly.&nbsp; They came out to our school, set up a huge tent, and ran demo games using the Adventure Game for new players.It was quite a production - they hired live actors, had a guy dressed up like Redgar, and gave away tons of free t-shirts, cups, and (most useful of all) D&amp;D bottle openers.&nbsp; Yeah, seriously - little white plastic keychain bottle openers with the Dungeons &amp; Dragons logo on them.&nbsp; I still have one. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile&nbsp; &nbsp; :)"&nbsp; data-smilie="1"data-shortname=":)" />&nbsp; They had video, music, and huge banners - all in all, very impressive.I'm pretty sure the night before, they also went out to some of the local bars, gave away shirts, and promoted the event.IIRC, the event itself was mostly a flop, partly due to the rain.&nbsp; They only sold like 9-10 copies of the Adventure Game box.Still, it impressed the hell out of me.&nbsp; Just wanted to point out that WotC hasn't been totally ignorant of decent marketing.-O</blockquote>

[QUOTE="Obryn, post: 1036249, member: 11821"] [b]Marketing[/b] Back when 3e came out a few years back, WotC did a whole lot of advertising trying to bring new folks into the game. I was the president of a swordfighting club at the time, and we were contacted by a marketing group - I forget their name, honestly. They came out to our school, set up a huge tent, and ran demo games using the Adventure Game for new players. It was quite a production - they hired live actors, had a guy dressed up like Redgar, and gave away tons of free t-shirts, cups, and (most useful of all) D&D bottle openers. Yeah, seriously - little white plastic keychain bottle openers with the Dungeons & Dragons logo on them. I still have one. :) They had video, music, and huge banners - all in all, very impressive. I'm pretty sure the night before, they also went out to some of the local bars, gave away shirts, and promoted the event. IIRC, the event itself was mostly a flop, partly due to the rain. They only sold like 9-10 copies of the Adventure Game box. Still, it impressed the hell out of me. Just wanted to point out that WotC hasn't been totally ignorant of decent marketing. -O [/QUOTE]

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