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Message: <blockquote data-quote="DracoSuave" data-source="post: 5200808" data-attributes="member: 71571">Here's the problem, so you can understand what I'm trying to explain.Step 1:  Make PDFs.Step 2:  ??????Step 3:  PROFIT!The issue is not the demand for PDFs.   The issue is how to make digital distribution profitable, and a reasonable way to make it so that digital distribution can be -marketed- so that the product the medium is used to convey can be sold.Notice-- Digital Distribution.  Not PDFs, necessarily.So far, you've got the 'make PDFs' part down, and clearly, the goal is profit.But how do you get the digital product into the hands of people who do not know it exists, and have no emotional connection to the product?How do you -sell- it?  Digital distribution requires digital money.  Are these kids going around with credit cards?  I have no idea, but I doubt Citibank's handing those things to anyone who makes 20 bucks a week allowance.  Or whatever it is these days.  Do online sources take Interac?How do you get people to -want- your product?  How do you introduce them to the idea?  The kids -are- going into stores to buy their Magic cards or Yugi-oh or whatever.  The easiest way to sell a game is to have someone play it.  To do that requires someone to play it with them, and that's an advantage a computer screen does not have.So, I agree.  Digital Distribution is a great idea and concept.How do you -monetize- it?  How do you -sell- it, and how do you use it to open up new markets?  That last one is the most important point, and necessary for the entire industry.  If WoTC goes down, so goes down the rest of the industry unless something can take its place.</blockquote>

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