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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="ced1106" data-source="post: 525747" data-attributes="member: 7551">Found this interesting counter-argument on the RPGnet boards. -- W! ^O^"My one boss thought it was bad, but not that bad 'til I explained to him the following (and it's a lesson "Mom & Pop" game stores need to remind themselves): The 80/20 Principle applies -- roughly 20% of your customer base is responsible for 80% of your rpg sales. This customer tends to be "the collector." He may or not game much, but he's going to buy more then what he can possibly game. He's going to buy new systems, new releases, just to check out what's going on in the hobby. If there is internet buzz, he wants a copy. This is on top of his normal gaming purchases... It's imperative that you win over and KEEP this customer. Losing this one or two of these customers will show surprising impact on your rpg sales over the course of a year. This customer is why you want to get the off-beat games you are not sure you'll sell... By cutting out all but d20 ( and not even carrying the "wierd" d20 third-party releases ) WotC has cut out this brand of high-spending/high-profit customer. Alot of "mom & pops" do this -- money's tight, hell nobody's asked for Little Fears or Engel, so I'm gonna pass. Quickly followed by "I will special order it if you want it," which is the death-knell line for a specialty store in this day and age of the internet. The high spend collector comes to your game store every week to be surprised, to pick up Mechanical Dreams and go "wow, I heard about this" and impulse buy it... Aw hell, i'm rambling now -- whatever, I figure I quit after the xmas season anyway. Why work for a gamestore that stopped selling the games I really liked?"Gonster</blockquote>

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