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WOTC switch to watermarking, finally...
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<blockquote data-quote="CharlesRyan" data-source="post: 3370527" data-attributes="member: 5265"><p>That's one perspective. Another is that it's unfortunate that so many publishers treat the PDF medium as a bargain bin--a place to undervalue their products and brands in a desperate bid to build their player base. That has trained consumers to view it the same way--that a PDF is "worth less" than a hardcover, that anything sold in PDF should be priced for a fire sale, and that PDF purchasers are somehow entitled to extreme discounts.</p><p></p><p>Yes, PDFs offer lower production costs than printed books. But production costs are only one (often relatively small) part of the overall cost of doing business. And publishers' costs and gross profits are different for <em>every</em> channel in which they deal--some channels and formats are more profitable, and some are less. A publisher who cares about the value of its intellectual property sets prices that reflect that value and generate reasonable profits over an aggregate of channels--some of which will generate high profits, and some of which won't, but all of which serve the consumer and keep the IP and the industry healthy.</p><p></p><p>If you view the PDF channel as a bargain bin, that's fine. But don't fault WotC if they feel their current titles don't belong in the bargain bin!</p></blockquote><p></p>
[QUOTE="CharlesRyan, post: 3370527, member: 5265"] That's one perspective. Another is that it's unfortunate that so many publishers treat the PDF medium as a bargain bin--a place to undervalue their products and brands in a desperate bid to build their player base. That has trained consumers to view it the same way--that a PDF is "worth less" than a hardcover, that anything sold in PDF should be priced for a fire sale, and that PDF purchasers are somehow entitled to extreme discounts. Yes, PDFs offer lower production costs than printed books. But production costs are only one (often relatively small) part of the overall cost of doing business. And publishers' costs and gross profits are different for [I]every[/I] channel in which they deal--some channels and formats are more profitable, and some are less. A publisher who cares about the value of its intellectual property sets prices that reflect that value and generate reasonable profits over an aggregate of channels--some of which will generate high profits, and some of which won't, but all of which serve the consumer and keep the IP and the industry healthy. If you view the PDF channel as a bargain bin, that's fine. But don't fault WotC if they feel their current titles don't belong in the bargain bin! [/QUOTE]
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