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WOTC switch to watermarking, finally...
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<blockquote data-quote="CharlesRyan" data-source="post: 3372815" data-attributes="member: 5265"><p>Again, I said these problems are <strong>not</strong> insurmountable--just that solving them takes effort and money that might not make it worth it.</p><p></p><p>Believe me, after 20 years of marketing experience in the game industry, I can tell you that acheiving a reasonable level of compliance across the entire realm of game distribution with even a simple program is iffy at best. Implementing a vaguely complex program--especially one where real money is at stake--is a nightmare.</p><p></p><p>On a slightly different issue:</p><p></p><p></p><p></p><p>Which begs the question: Does WotC want to sell PDFs to people like you? My guess is the answer is "no," especially not at the expense of retailers and channels that are strategically much more important than the direct-to-consumer PDF model.</p><p></p><p>So perhaps the total current market for this product is only 5% of all D&D consumers. Maybe WotC is just fine with that. Maybe they're looking ahead to a day when a greater percentage of consumers value PDFs equal to or above hardcovers. Either way, they aren't motivated to undervalue their products for the benefit of people who aren't their target market.</p></blockquote><p></p>
[QUOTE="CharlesRyan, post: 3372815, member: 5265"] Again, I said these problems are [B]not[/B] insurmountable--just that solving them takes effort and money that might not make it worth it. Believe me, after 20 years of marketing experience in the game industry, I can tell you that acheiving a reasonable level of compliance across the entire realm of game distribution with even a simple program is iffy at best. Implementing a vaguely complex program--especially one where real money is at stake--is a nightmare. On a slightly different issue: Which begs the question: Does WotC want to sell PDFs to people like you? My guess is the answer is "no," especially not at the expense of retailers and channels that are strategically much more important than the direct-to-consumer PDF model. So perhaps the total current market for this product is only 5% of all D&D consumers. Maybe WotC is just fine with that. Maybe they're looking ahead to a day when a greater percentage of consumers value PDFs equal to or above hardcovers. Either way, they aren't motivated to undervalue their products for the benefit of people who aren't their target market. [/QUOTE]
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