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Message: <blockquote data-quote="delericho" data-source="post: 7667813" data-attributes="member: 22424">I'm pretty sure the answer to your first question is "very few", but I suspect sales aren't the point.One of D&D's problems is that, despite having 40 years of history behind it, it has actually generated very few recognisable characters that can be licensed, and many of the ones it does have are problematic: Dragonlance is tainted by that crappy animated film, Strahd is a knock-off of the public-domain Dracula, and Drizzt's skin tone makes a film awkward.The other problem they have is that you can't plan for something to gain traction with the audience - some things work, many fail. Marvel has hundreds of characters, but how many people could name more than a dozen?So part of the reason for the emphasis on story is to generate IP and characters that might gain traction, and that could then be licensed out. It seems ToD hasn't done that, and it doesn't look like PotA will either, but maybe that "Alice in Wonderland" story? Or the pirate-themed one? Or something. But in a few years, they may find we're all talking about something they've put out, and then that's the one they'll look to build on. (And as with venture capital, or indeed the Marvel universe, one big success pays for an awful lot of relative failures.)</blockquote>