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Message: <blockquote data-quote="Imaro" data-source="post: 7668917" data-attributes="member: 48965">What about the costs for the articles & art being published in Dungeon and Dragon... Honestly, your estimate of $100,000 seems low to me (I have experience with enterprise level business apps, so admittedly my view could be skewed towards the high side for an app like this)...but then again my original point was that we actually don't know any of this... I mean it's easy enough to just throw out numbers but what are the real basis for them? When determining whether something was a success... I think start up costs would matter alot, not sure what them being "sunk" has to do with whether a project is successful or turns a profit.  Just as an example, with numbers pulled out of the sky...If DDI cost a total of 30 million to get up and running... Until DDI earns above that 30 million you can't consider it to have made a profit?  If it never earns above that 30 million... you actually lost money on the project and it isn't actually funding anything directly.It's like spending 30 million on a movie and then the movie only makes 10 million at the box office... it doesn't matter that the costs to create the movie are sunk... it's a flop and didn't turn a profit if it only made back 10 million.</blockquote>