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WotC's New Player Strategies - Thoughts?
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<blockquote data-quote="WizarDru" data-source="post: 1429391" data-attributes="member: 151"><p>Maybe, maybe not. Remember who their target market is going to be for a good deal of the campaign: tweens and young teens. Comedy Central, in general, skews much older than that. The Daily Show isn't pulling the 12 year-olds, demographically speaking. Tech TV? Not enough market penetration. I can't imagine a single cable carrier hasn't had MTV for over a decade-and-a-half...I don't have Tech TV, and I don't know anyone who does, locally and about the country. It hasn't penetrated to enough locations, yet. And I think G4 would skew to a better audience, but not having either, I can't be sure.</p><p> </p><p>Cartoon Network? Dead on. Most likely the best bang for their buck. The Toonami block or the Saturday Video Game System are good places to target. Hitting Nickoldeon during the SNICK, TeenNick and maybe the U-Pick Live blocks isn't a bad idea, either. I mean, if they could do those M:tG TV ads, it'd be nice if Hasbro would throw some change behind this.</p><p> </p><p>One of my favorite things about 3e were those all-too-brief print ads showing four people waiting in a train station, and their iconic D&D counterparts battling on the station billboard behind them. Put one or two of those on Disney Magazine or TeenPeople or Nick magazine or something.</p><p> </p><p>If Hasbro would just flex their muscles a tad, and get D&D basic sets on the shelves at Target and Toys'R'Us....well, that'd be schweeeet.</p></blockquote><p></p>
[QUOTE="WizarDru, post: 1429391, member: 151"] Maybe, maybe not. Remember who their target market is going to be for a good deal of the campaign: tweens and young teens. Comedy Central, in general, skews much older than that. The Daily Show isn't pulling the 12 year-olds, demographically speaking. Tech TV? Not enough market penetration. I can't imagine a single cable carrier hasn't had MTV for over a decade-and-a-half...I don't have Tech TV, and I don't know anyone who does, locally and about the country. It hasn't penetrated to enough locations, yet. And I think G4 would skew to a better audience, but not having either, I can't be sure. Cartoon Network? Dead on. Most likely the best bang for their buck. The Toonami block or the Saturday Video Game System are good places to target. Hitting Nickoldeon during the SNICK, TeenNick and maybe the U-Pick Live blocks isn't a bad idea, either. I mean, if they could do those M:tG TV ads, it'd be nice if Hasbro would throw some change behind this. One of my favorite things about 3e were those all-too-brief print ads showing four people waiting in a train station, and their iconic D&D counterparts battling on the station billboard behind them. Put one or two of those on Disney Magazine or TeenPeople or Nick magazine or something. If Hasbro would just flex their muscles a tad, and get D&D basic sets on the shelves at Target and Toys'R'Us....well, that'd be schweeeet. [/QUOTE]
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