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Message: <blockquote data-quote="BryonD" data-source="post: 5415883" data-attributes="member: 957">But it is a significant difference and I don't think getting someone to become "diehard" is remotely as easy as getting someone to simply become a player.There are certainly exceptions, but in the great majority players are simply going to be casual or hardcore.  You don't routinely convert casual players into hard core.  Certainly not in numbers that impact the market overall.If you simply want more players, you just target youth and work at it.  You will get a lot of casuals and the regular mix of hardcore will be there as well.But if you want to really grow your hardcore base, you need to make certain that your product appeals to people more inclined to be hard core players.</blockquote>