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WottC Miniature Handbook Same Mistake as Chainmail?
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<blockquote data-quote="D'karr" data-source="post: 1068750" data-attributes="member: 336"><p>Well, since his exact words were "2. I would rather they drop the game, or go out of buisness than see them warp the game to fit whatever the hot trends are."</p><p></p><p>He'd rather see them go out of business or drop D&D.</p><p></p><p>I agree that he doesn't want them to change the game to Dungeons & Heroclix but the option of going out of business is a much worse one.</p><p></p><p></p><p></p><p>Any company the size of WotC and Hasbro makes contingency plans when it comes to this kind of stuff. Nobody of that size puts all their eggs in one basket. Its called "Risk Assessment."</p><p></p><p>Starting a new "Collectibles" line is not going to bankrupt WotC and it probably won't even make a scratch on Hasbro's bottom line.</p><p></p><p>Besides this collectible line will do just fine. WotC produces it, the distributors move it, the retail stores buy it. Even if the consumer doesn't buy the line WotC has already made some money on it. And there are a lot of people that will buy this line whether the naysayers like it or not.</p><p></p><p>There is a huge secondary market on the Internet for "single" Mage Knight figures. The same thing will happen with these. Why? Because it's profitable for someone.</p><p></p><p>A retailer might buy these boxes at less than 50% of retail. The box has 8 miniatures. Spread out as 4 Common, 3 Uncommon and 1 rare. If they sell each common for 50 cents and each uncommon for 75 cents they've already recuperated they're initial investment. Selling the rare for even $5 gives them a larger margin of profit than selling the box at retail cost.</p><p></p><p>Is there going to be a secondary market? You bet!</p></blockquote><p></p>
[QUOTE="D'karr, post: 1068750, member: 336"] Well, since his exact words were "2. I would rather they drop the game, or go out of buisness than see them warp the game to fit whatever the hot trends are." He'd rather see them go out of business or drop D&D. I agree that he doesn't want them to change the game to Dungeons & Heroclix but the option of going out of business is a much worse one. Any company the size of WotC and Hasbro makes contingency plans when it comes to this kind of stuff. Nobody of that size puts all their eggs in one basket. Its called "Risk Assessment." Starting a new "Collectibles" line is not going to bankrupt WotC and it probably won't even make a scratch on Hasbro's bottom line. Besides this collectible line will do just fine. WotC produces it, the distributors move it, the retail stores buy it. Even if the consumer doesn't buy the line WotC has already made some money on it. And there are a lot of people that will buy this line whether the naysayers like it or not. There is a huge secondary market on the Internet for "single" Mage Knight figures. The same thing will happen with these. Why? Because it's profitable for someone. A retailer might buy these boxes at less than 50% of retail. The box has 8 miniatures. Spread out as 4 Common, 3 Uncommon and 1 rare. If they sell each common for 50 cents and each uncommon for 75 cents they've already recuperated they're initial investment. Selling the rare for even $5 gives them a larger margin of profit than selling the box at retail cost. Is there going to be a secondary market? You bet! [/QUOTE]
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WottC Miniature Handbook Same Mistake as Chainmail?
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