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<blockquote data-quote="CharlesRyan" data-source="post: 3474400" data-attributes="member: 5265">Brands that make corporate reports are generally those that drive the ups and downs of corporate performance--not necessarily the biggest brands, nor the most important. A brand that chugs along, generating steady, reliable revenue might simply never be mentioned, even if it's one of a company's biggest. (I make no such claim about D&amp;D--one way or the other.)Just because a brand like D&amp;D isn't a swingy factor in a company's fortunes doesn't mean it's unimportant or invisible to the board of directors. The powers that be at Hasbro definitely know about D&amp;D. And they value it, or at least they did when I was there. And why not? Between the RPG, minis, novels, and licensing, it generates a ton of steady, reliable income. Beyond that, along with MtG, it gives Hasbro a competence and foothold in a market segment their other brands don't really address. It also reaches channels of distribution (such as the book trade) that Hasbro isn't otherwise in, creating some diversity in the sales portfolio. Diversity is valuable in business for exactly the same reasons it's valuable in investment.Is Hasbro good for D&amp;D? That's a different question, and I guess it depends on what you value in the game. Personally, I think Hasbro's resources give D&amp;D reach it wouldn't otherwise have, including some of the things DaveMage called out.</blockquote>

[QUOTE="CharlesRyan, post: 3474400, member: 5265"] Brands that make corporate reports are generally those that drive the ups and downs of corporate performance--not necessarily the biggest brands, nor the most important. A brand that chugs along, generating steady, reliable revenue might simply never be mentioned, even if it's one of a company's biggest. (I make no such claim about D&D--one way or the other.) Just because a brand like D&D isn't a swingy factor in a company's fortunes doesn't mean it's unimportant or invisible to the board of directors. The powers that be at Hasbro definitely know about D&D. And they value it, or at least they did when I was there. And why not? Between the RPG, minis, novels, and licensing, it generates a ton of steady, reliable income. Beyond that, along with MtG, it gives Hasbro a competence and foothold in a market segment their other brands don't really address. It also reaches channels of distribution (such as the book trade) that Hasbro isn't otherwise in, creating some diversity in the sales portfolio. Diversity is valuable in business for exactly the same reasons it's valuable in investment. Is Hasbro good for D&D? That's a different question, and I guess it depends on what you value in the game. Personally, I think Hasbro's resources give D&D reach it wouldn't otherwise have, including some of the things DaveMage called out. [/QUOTE]

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