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Message: <blockquote data-quote="Gundark" data-source="post: 6217706" data-attributes="member: 6148">In fairness this response is better than your first one. Paizo does market their brand of 3.5 well to their intended audience. Thus people who are in that audience are more inclined to say "yes" to the answer posed by the OP because currently Paizo speaks to what they like. Could Paizo market well to those who are not in their intended audience? This is the real question the OP is asking. I'm skeptical on this. Admittedly I’m currently not in Paizo’s target audience so I may be more inclined to be skeptical than a fan of their product. Again they do what they do very well, and I have been constantly amazed at what they have accomplished with that one thing. I suspect fiancés play into this. I’m sure that if they had the resources to do so they would have supported both PF and 4e. They had to choose and they chose the more logical option. They also may have tried to support a “PF lite” but most likely were only able to produce the beginner box with the hopes of hooking more people in. Despite being what I hear was a superb product they seem unwilling (for whatever reason) to support this with further products.However to be the “steward” of D&D they would have to broaden their range and provide products to other play styles. I’m not a Paizo customer because I really despise 3e, and there is a good chunk of people like me (fans of other editions including 4e). How well could they walk this line between reeling people like me in and keeping the fans they have is unknown. It is a real risk to miss-step too far one side or the other, to cut unprofitable lines in favour for another, to be innovative with their products and to attempt to market D&D beyond their current fan base and to bring new customers in. Mistakes will be made, and they could end up shooting themselves in the foot like WotC has at times. People change positions, new Brand managers come and go, and somewhere along the line someone markets something foolishly. Paizo isn’t immune to this.The interesting time for Paizo will be the years to come when sales of books begin to lag and bloat steps in more, when their Adventure paths begin to feel “samey”.  I’ll be curious to see how well they navigate this and what they do. Long story short, yes they do what they do well with what they have. Could they do it across the D&D fanbase? Colour me Skeptical.</blockquote>

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