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Message: <blockquote data-quote="danbala" data-source="post: 6221305" data-attributes="member: 8464">In listening to podcasts with Lisa Stevens I was under the impression that the D&D brand still brings in a significant number of new players every month -- and that is with virtually no new products or promotion. Its a brand with significant cultural relevance so much so that it has become basically the generic name for role playing games. I understand from your comment that you feel that the brand also has some cultural baggage.  But given how the brand continues to attract new players I would guess that attaching the brand to Pathfinder would be a net positive for both the brand and for pathfinder -- even if it also carried some stigma.The question is whether Paizo could afford to pay what Hasbro is likely to require. I am fairly sure Paizo would not want to be roped into a new licencing arrangement given how that has turned out for them in the past. And all of this presupposes that 5e under performs. Personally, would predict that: (1) 5e makes it to market, (2) it performs well by RPG standards but not well enough by Hasbro standards; (3) Hasbro decides not to sell it off so they can milk the ancillary licensing for video games and movies; and (4)  after 3 years they mothball the RPG line. At that point Paizo buys a limited, irrevocable license for a fixed term to use the trademark of D&D in relation to Pathfinder. Several years later people have forgotten that  Pathfinder (and its decedents) are not technically D&D.</blockquote>

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