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<blockquote data-quote="Zardnaar" data-source="post: 6222223" data-attributes="member: 6716779">Assuming Dancey's figures are accurate WoTC lost 70-80% of their revenue once 4E went out of print. Why it went out of print and what went wrong between 2008-2012 you can decide for yourself but with the rise of Pathfinder and OSR clones I have a good idea of what to blame. 4E PHB indicated it was going to be 10 years long, its production cycle was cut in half by 2010, same year Mearl's is on record as saying they drove off their own customers, and D&amp;DN is announced around 3.5 years into 4Es run. Something went wrong. Going from 25-30 million a year down to 6 million via DDI is a big hit regardless of how you try and spin it. &nbsp;Paizo has been number 1 since late 2010/early 2011 depending on who you want to believe. Paizos revenue went public (4.4 mill 2009, 11.2 2012) and with the 30%+ growth rate it means PF became number 1 on about 8-9 million in sails. Compare that with Dancey's figures.</blockquote>

[QUOTE="Zardnaar, post: 6222223, member: 6716779"] Assuming Dancey's figures are accurate WoTC lost 70-80% of their revenue once 4E went out of print. Why it went out of print and what went wrong between 2008-2012 you can decide for yourself but with the rise of Pathfinder and OSR clones I have a good idea of what to blame. 4E PHB indicated it was going to be 10 years long, its production cycle was cut in half by 2010, same year Mearl's is on record as saying they drove off their own customers, and D&DN is announced around 3.5 years into 4Es run. Something went wrong. Going from 25-30 million a year down to 6 million via DDI is a big hit regardless of how you try and spin it. Paizo has been number 1 since late 2010/early 2011 depending on who you want to believe. Paizos revenue went public (4.4 mill 2009, 11.2 2012) and with the 30%+ growth rate it means PF became number 1 on about 8-9 million in sails. Compare that with Dancey's figures. [/QUOTE]

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