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Wrath of Ashardalon board game!
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<blockquote data-quote="Steel_Wind" data-source="post: 5198719" data-attributes="member: 20741"><p>I imagine that WotC considered this issue carefully and I don't presume to instruct Hasbro and WotC as to how to brand and market boardgames. These guys know WAY more about this stuff than we do. This is, after all, Hasbro's core business -- at least at the mass market toy level.</p><p></p><p>But I am unsure as to the wisdom of branding this so heavily as a <em>Dungeons and Dragons</em> product.</p><p></p><p>Were I to see this in the store, I would assume it was some sort of D&D game. Not a boardgame merely set in the "D&D" world setting, where knowledge of D&D is not required to play. But a D&D game accessory or some similar product that is intended for use with a D&D game.</p><p></p><p>I presume that the intended retail channel for the product is the hobby channel only and so this does not overly trouble WotC, as they reasonably believe most of the patrons of such a store would see the branding as a plus and not a minus and know enough about the product lines to already know the difference. </p><p></p><p>When it comes to boardgamers, I wonder how true this is? I'd be sending out review copies and swarming BoardGameGeek with this information, just to be sure the word gets out.</p><p> </p><p>Still... It's an issue with the logo being so prominently displayed on the box like that. It comes down to this: are you attracting more boardgamers than you are chasing away by branding the game in this fashion? Or are you just chasing more RPG gamers wallets? Do you cannibalize sales from your RPG products with this approach? If so, for you still manage to earn a net gain?</p><p></p><p>I guess WotC will find out in November/December.</p><p></p><p>Don't get me wrong: I love Ameritrash games and I will probably buy this product. But selling something like this to me is preaching to the converted. </p><p></p><p>It's the other boardgamers I wonder about...</p></blockquote><p></p>
[QUOTE="Steel_Wind, post: 5198719, member: 20741"] I imagine that WotC considered this issue carefully and I don't presume to instruct Hasbro and WotC as to how to brand and market boardgames. These guys know WAY more about this stuff than we do. This is, after all, Hasbro's core business -- at least at the mass market toy level. But I am unsure as to the wisdom of branding this so heavily as a [I]Dungeons and Dragons[/I] product. Were I to see this in the store, I would assume it was some sort of D&D game. Not a boardgame merely set in the "D&D" world setting, where knowledge of D&D is not required to play. But a D&D game accessory or some similar product that is intended for use with a D&D game. I presume that the intended retail channel for the product is the hobby channel only and so this does not overly trouble WotC, as they reasonably believe most of the patrons of such a store would see the branding as a plus and not a minus and know enough about the product lines to already know the difference. When it comes to boardgamers, I wonder how true this is? I'd be sending out review copies and swarming BoardGameGeek with this information, just to be sure the word gets out. Still... It's an issue with the logo being so prominently displayed on the box like that. It comes down to this: are you attracting more boardgamers than you are chasing away by branding the game in this fashion? Or are you just chasing more RPG gamers wallets? Do you cannibalize sales from your RPG products with this approach? If so, for you still manage to earn a net gain? I guess WotC will find out in November/December. Don't get me wrong: I love Ameritrash games and I will probably buy this product. But selling something like this to me is preaching to the converted. It's the other boardgamers I wonder about... [/QUOTE]
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