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Message: <blockquote data-quote="Cthulhudrew" data-source="post: 3890671" data-attributes="member: 4090">Of course it is additional revenue. If the studios had not opted to go into the home video system as it came about, there would be no market for it- ie, there would only be the box office market. Yo, yo, Mr. Kotter! It's like, so weird that you're gettin' personal.It's not as if the home video market is just this beast that spontaneously generated out of nowhere and the studios had to somehow come to terms with it. Home video - video = home?That market exists only because the studios decided it would be a good source of additional revenue and a way to compete with what they viewed as their biggest competition, television. But to suggest they have no say over where it goes or what happens to it, is pretty unbelievable.The fact that that market is factored into production costs nowadays only speaks to their lack of desire to make the theatrical market profitable on its own terms, it doesn't make it impossible to make them so.You're the one that raised the question addressing how theatrical releases could be profitable on their own; I was pointing out that that's exactly what they were in the beginning of filmmaking. Question, rebuttal.You want something more productive? How about cutting exorbitant salaries of those involved as a means of reducing above the line costs (producers, directors, actors, yes- and even some writers; including all the attendant "camp followers")? How about figuring out ways to make the theater going experience better, to encourage people to come in? (Whens the last time you saw any innovative changes there? And yes, I realize that has a lot to do with the theater owners- how many of them refuse to make the switchover to digital projectors citing costs?- but the studios, as owners of the products, certainly have influence here). How about figuring out how to make tickets less expensive to the moviegoer (again, that cutting production costs issue)? How about not making arrangements to have the DVD come out so soon after release (going to your point about people just waiting for it to leave the theaters)?</blockquote>

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