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Xanathar’s Guide to Everything is the fastest-selling Dungeons & Dragons book of all time
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<blockquote data-quote="GreyLord" data-source="post: 7311905" data-attributes="member: 4348"><p>Well, one good side of a slow release as WotC has been doing is that you can extend the sales of the books. The strategy they are doing today (whether they realize it or not) is more focused on the core rulebooks and extending that sales type out.</p><p></p><p>A basic idea of this would be that when they are initially released they sell gobs of the core rulebooks. We'll say a million just for numbers (not a real stat here). After the first six months that sales dies down tremendously (we'll say they are now selling only 10K of books). They need to reinvigorate those sales. They need something to hype it back up, hence the module that comes along. People get excited, new people get curious, and that sparks a new set of core rulebook sales. Thus now you sell 100K, not quite up to the original release, but pretty good.</p><p></p><p>The idea is to string this along as long as possible. Thus, if you have a real lag, you release a new rules supplement (we'll call it the Sword Coast Adventurer's guide), which in itself creates interest, but more important, raises the profile and the sales of the core rulebooks once again.</p><p></p><p>This is important because in this strategy, you can actually have a more profitable rulebook sales than in the 4e style of selling everything and the kitchen sink in 2 years. The rulebook is written. The work is done. The only cost now is to print more and ship them. The other costs of writing, editing, layout, and everything else is already completed. Other than the production costs...it's basically free money. By pushing the core rulebooks in this type of strategy, you get books that are more profitable in the long run.</p><p></p><p>At least that's how I see it.</p><p></p><p>In otherwords, making a profit on the newly (but much shorter) rulebooks is nice, but that is secondary to their real nature, which is to promote the core rulebooks, and if possible promote the brand (as there are other D&D products out there now, such as the boardgames that are being produced).</p><p></p><p>In my opinion.</p></blockquote><p></p>
[QUOTE="GreyLord, post: 7311905, member: 4348"] Well, one good side of a slow release as WotC has been doing is that you can extend the sales of the books. The strategy they are doing today (whether they realize it or not) is more focused on the core rulebooks and extending that sales type out. A basic idea of this would be that when they are initially released they sell gobs of the core rulebooks. We'll say a million just for numbers (not a real stat here). After the first six months that sales dies down tremendously (we'll say they are now selling only 10K of books). They need to reinvigorate those sales. They need something to hype it back up, hence the module that comes along. People get excited, new people get curious, and that sparks a new set of core rulebook sales. Thus now you sell 100K, not quite up to the original release, but pretty good. The idea is to string this along as long as possible. Thus, if you have a real lag, you release a new rules supplement (we'll call it the Sword Coast Adventurer's guide), which in itself creates interest, but more important, raises the profile and the sales of the core rulebooks once again. This is important because in this strategy, you can actually have a more profitable rulebook sales than in the 4e style of selling everything and the kitchen sink in 2 years. The rulebook is written. The work is done. The only cost now is to print more and ship them. The other costs of writing, editing, layout, and everything else is already completed. Other than the production costs...it's basically free money. By pushing the core rulebooks in this type of strategy, you get books that are more profitable in the long run. At least that's how I see it. In otherwords, making a profit on the newly (but much shorter) rulebooks is nice, but that is secondary to their real nature, which is to promote the core rulebooks, and if possible promote the brand (as there are other D&D products out there now, such as the boardgames that are being produced). In my opinion. [/QUOTE]
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Xanathar’s Guide to Everything is the fastest-selling Dungeons & Dragons book of all time
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