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Message: <blockquote data-quote="Stormborn" data-source="post: 2857549" data-attributes="member: 14041">OK, first of all let me say that I like DnD and would probablly buy alot of the books people here have been talking about, however  now that I have that out of the way if I were really put in charge the last thing I would want to do is churn out more of the same to cater in the increasingly smaller fan base.  It would be all about finding new gamers, since the OP specifically mentioned DnD I want speculate on new game lines here.- Essential DnD:  a basic set all in one book/box as others have said and WotC has done; but not marketed to game stores or to gamers.  This one goes through Hasbro to retail at Wal-Mart, Toys R Us etc.  w/ art and text aimed at ages 12+ and  a $20 price point. Not a game specifically designed to get people to pick up the PHB, but a "gateway drug" to get them into the experiance. Probablly with larger title like "Fantasy Adventures" and down play the DnD logo on the box itself.  If at all possible have a "boy" version and a "girl" version. Yes it may be sexist and yes it seems anti-DnD but go wandering around the Megatoy Store.  It happens and it works.- Following up on that come the minis, even repaints of what has alread come out but marketed to go with the above or as a standalone game.  Essential DnDMinis Lite.  Also, have better cards to go with them, not simply utilitarian but actually collectible.- Find a distributor of manga and anime and start a drive to put DnD based d20 games in with their products.  Minigames make the most sense, but if I am building the DnD brand name the best way is with a Basic Rules set that contains a Rules Module add on to adapt the core DnD rules to a more Anime feel.  Myabe supplements w/ new base classes more appropriate for various genres.  And a new rule set for social interactions (maybe published as someone mentioned earlier as Complete Diplomat and then included here) At first just market with those titles and generes that match well w/ DnD, maybe doing d20 M with some of the others.  All of this would likely be building to a new Anime based d20 rules set (Maybe buy and mechanically fix BESM).  Cause I know that if you make it anime then a lot of the core audience of DnD will not buy it/ reject it as DnD- Do my best to push Hasbro into doing some better licensing deals.  Eberron based cartoon series on Cartoon Network aimed at boys and girls in their tweens.  Straight to DvD movies at a $15 price point for some of the other settings - the ones that sell well can be pitched as series.  Delux versions of those movies with exclusive rules content or minis or both for $30.- Everything gets released electronically following the Green Ronin Model and everything gets released in smaller stand alone pdfs that people can pick and choose what they want to buy.  Don't want all the PHB2 base classes?  Just buy the Dusk Blade pdf, etc. Want the whole thing, buy the PHB2 pdf.- Include a special version of the DnD basic rules with any video game release, or make them available for free online with a proof of purchse code found in the game.-  Better looking core set - new art, new edits, better index and launch an add blitz around it.  Send preview copies to the New Yorker and the LA Times etc.- Hire a normal looking, atteractive 20 something year old who both knows the game and knows marketing and get them booked on every talk show and news outlet that we can.Basically do my very best to target readers of books and players of games - any books and any games - first and trust that hardcore games will come along.  If we loose some of them who cares if we gain a bigger market in the process.  Pretend for a second there is no preexisting market and create one.Probablly more than anyone would be allowed to do, but it would be worth a shot.</blockquote>

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