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<blockquote data-quote="Umbran" data-source="post: 2857629" data-attributes="member: 177"><p>We are, of course, going into a business discussion here, rather than "name your pet projects"...</p><p></p><p>How much you owe to your past should not determine how much you should continue to do the same things as in the past. The old settings are still popular - among message-board readers, perhaps. But are those customers enough to support the brand as a whole? How much new material are they likely to buy? Are these settings as attractive to a new generation of players?</p><p></p><p>As you note - there is a great deal of good logic in "don't split your market" - splitting the players among multiple settings tends to reduce the amount of profit from each of them, due to loss of economy of scale. You tend to get better return from keeping them all on the same product line. So why split them off into nostalgia settings?</p><p></p><p></p><p></p><p>If you don't plan to do support material, that makes the thing markedly less attractive. You surely can't cover all the old Planscape stuff in one product, right? So, I'll get a taste of the old made new, and then I either have to set about converting all the rest myself, or let it stagnate at limited depth? Why bother?</p><p></p><p>Selling to fulfill nostalgia can get you quick cash, but it isn't a long-term supportable business plan - you sell one round of these, and then their dead. Your R&D people can do this, or do something that'll have follow-ons that'll continue to generate revenue for a decade to come.</p></blockquote><p></p>
[QUOTE="Umbran, post: 2857629, member: 177"] We are, of course, going into a business discussion here, rather than "name your pet projects"... How much you owe to your past should not determine how much you should continue to do the same things as in the past. The old settings are still popular - among message-board readers, perhaps. But are those customers enough to support the brand as a whole? How much new material are they likely to buy? Are these settings as attractive to a new generation of players? As you note - there is a great deal of good logic in "don't split your market" - splitting the players among multiple settings tends to reduce the amount of profit from each of them, due to loss of economy of scale. You tend to get better return from keeping them all on the same product line. So why split them off into nostalgia settings? If you don't plan to do support material, that makes the thing markedly less attractive. You surely can't cover all the old Planscape stuff in one product, right? So, I'll get a taste of the old made new, and then I either have to set about converting all the rest myself, or let it stagnate at limited depth? Why bother? Selling to fulfill nostalgia can get you quick cash, but it isn't a long-term supportable business plan - you sell one round of these, and then their dead. Your R&D people can do this, or do something that'll have follow-ons that'll continue to generate revenue for a decade to come. [/QUOTE]
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