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<blockquote data-quote="Steel_Wind" data-source="post: 2461841" data-attributes="member: 20741"><p>I posted this one in a poll thread - last on the the page and it was probably never seen...</p><p></p><p>You want more people to play. SHOW them how.</p><p></p><p>It is excedingly difficult to *successfully* start your own gaming group and learn the game teachng it to others.... cold.</p><p></p><p>But that is exactly what must be done in order for the game to grow and expand.</p><p></p><p>Here's my marketing 4000 tip (advanced) for WotC. Remember all those free CDs with the character software they gave us back in the 3.0 PHB?</p><p></p><p>They should bundle a disk again with the PHB and DMG. Except this time - make it a DVD which demonstrates with live participants how the game is played.</p><p></p><p>With cool maps - cool miniatures and reasonably attractive every day people. The production costs might be as much as 500k+ for something like this. Glittzy without being over the top. Professionally written, narrated, acted and and produced. </p><p></p><p>Expensive - yes. But it would be worth its weight in gold.</p><p></p><p>Get those things out and bundle them with basic sets. Get em out with a FREE download coupon for a Basic Set rulebook .pdf. Get em into Toys R Us at Xmas time. Make the bloody thing an annoying AOL coaster. Get it out to people who aren't gamers.</p><p></p><p>Insist on Atari bundling the disc with the next CRPG and Console title they sell. There are a LOT of CRPG players and Demonstone console types who don't play D&D and never have. But they are open to the concept. That's why they have that computer game in their hands. USE THAT CHANNEL. </p><p></p><p>Just get it out there and get them into kids' hands. Do it right and you can kick back and giggle. You only have to have a very low success rate in order for these things to be long term profitible and you are in the black. Anything more is gravy. And when you hook in a new gaming group - you hook in a customer that can pay dividends for years.</p><p></p><p>Better still - you didn't just get one new customer. You got a reasonably good shot at getting *5* new customers. </p><p></p><p>People don't need D&D for dummies. They need a live action DVD movie that shows ppl how to play. With a big wooden spoon and the temperature just right. Make it fun - show em how - and you can sell a helluva lot more 3E you already paid to develop and write instead of forking out a ton of dough more on 4E. Selling inventory is cheaper than developing new product - Every.Single.Time.</p></blockquote><p></p>
[QUOTE="Steel_Wind, post: 2461841, member: 20741"] I posted this one in a poll thread - last on the the page and it was probably never seen... You want more people to play. SHOW them how. It is excedingly difficult to *successfully* start your own gaming group and learn the game teachng it to others.... cold. But that is exactly what must be done in order for the game to grow and expand. Here's my marketing 4000 tip (advanced) for WotC. Remember all those free CDs with the character software they gave us back in the 3.0 PHB? They should bundle a disk again with the PHB and DMG. Except this time - make it a DVD which demonstrates with live participants how the game is played. With cool maps - cool miniatures and reasonably attractive every day people. The production costs might be as much as 500k+ for something like this. Glittzy without being over the top. Professionally written, narrated, acted and and produced. Expensive - yes. But it would be worth its weight in gold. Get those things out and bundle them with basic sets. Get em out with a FREE download coupon for a Basic Set rulebook .pdf. Get em into Toys R Us at Xmas time. Make the bloody thing an annoying AOL coaster. Get it out to people who aren't gamers. Insist on Atari bundling the disc with the next CRPG and Console title they sell. There are a LOT of CRPG players and Demonstone console types who don't play D&D and never have. But they are open to the concept. That's why they have that computer game in their hands. USE THAT CHANNEL. Just get it out there and get them into kids' hands. Do it right and you can kick back and giggle. You only have to have a very low success rate in order for these things to be long term profitible and you are in the black. Anything more is gravy. And when you hook in a new gaming group - you hook in a customer that can pay dividends for years. Better still - you didn't just get one new customer. You got a reasonably good shot at getting *5* new customers. People don't need D&D for dummies. They need a live action DVD movie that shows ppl how to play. With a big wooden spoon and the temperature just right. Make it fun - show em how - and you can sell a helluva lot more 3E you already paid to develop and write instead of forking out a ton of dough more on 4E. Selling inventory is cheaper than developing new product - Every.Single.Time. [/QUOTE]
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