Reply to thread

Message: <blockquote data-quote="Sholari" data-source="post: 1013827" data-attributes="member: 6059">Well, thus far if this poll were of microcosm of the Dungeon subscriber base, Paizo would actually have 14.2% more subscribers by not bundling the two magazines.  They lose 21 subscribers of the sample by bundling Poly, but they lose only 11 subscribers of the sample by not bundling Poly.   They could even compensate for this by offering a price break for people that subscribe to both magazines if they were non-bundled.   This is called price bundling as opposed to product bundling.Moreover, if any d20 company were to decide to put out their own version of an "D&D adventure" magazine to compete with Dungeon then the magazine would likely be a lot more susceptible than at any point in its history to losing market share.  If such competition were of the same quality the bundled Dungeon/Poly would likely lose subscribers from both the "like Dungeon don't like Poly crowd" and the "like Dungeon indifferent to Poly crowd" since they would get more adventures per dollar.  Of course, this is not taking into consideration brand loyalty and cost structure, but for any company it is worth considering how your strategy may affect barriers to entry and such.Of course, I'm waiting to hear all those "this isn't a valid sample" comments.  However, short of doing Paizo's market research for them,... what is a valid sample?  All ears for better suggestions.</blockquote>