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You're In Charge of D&D -- 2025 Edition
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<blockquote data-quote="Steampunkette" data-source="post: 9575431" data-attributes="member: 6796468"><p>1) Use D&D24 to produce Psionics for 5e. It'd be Paranormal Power with a bigger budget and more writers adding additional content.</p><p></p><p>2) Offer official support to 3rd party publishers and content creators in the form of a minimal-effort and low-cost addition to D&D Beyond.</p><p></p><p>The first one's kinda self-explanatory, but let me explain the second one:</p><p></p><p>Set up a "Streaming Calendar" on D&D Beyond with links to various content creator Twitch, Youtube, Tiktok, Etc channels. Anyone with a viewership of a certain threshhold can get on the calendar, every stream is rated from G to R.</p><p></p><p>Doing so promotes your community in a big way, and builds good will between WotC and the D&D brand and the consumer base. It's essentially the "TV Guide" of D&D Streamers. It also ensures that those streamers will continue to use D&D going forward, rather than changing to a different system for their next campaign since they're getting free advertising for D&D materials on a website with traffic in the 5.7 million range.</p><p></p><p>Hell. To be super efficient with it: Give them access to all of D&D Beyond. Whoever's account is labeled as the DM just gets every book added to their D&DB library for free, to encourage them to use all the latest material, too, to advertise in the other direction. Sure that's a few hundred dollars worth of potential sales lost to those individual DMs, but you're advertising to their audience.</p><p></p><p>For 3rd Party publishers: Do spotlights. Once a week you spotlight a 3rd party publisher with links to their storefront on DMsGuild. </p><p></p><p>To make that extra efficient: Plan out your Spotlights two months in advance and make the Author write up their own Spotlight page (with editorial oversight before it's meant to go up, obviously). They'll probably get more sales on DMsGuild which WotC gets half of. Win-Win.</p><p></p><p>And, again, fosters good will with your 3rd party community by giving them notable advertising space on your main site for "Free" (half of all sales).</p></blockquote><p></p>
[QUOTE="Steampunkette, post: 9575431, member: 6796468"] 1) Use D&D24 to produce Psionics for 5e. It'd be Paranormal Power with a bigger budget and more writers adding additional content. 2) Offer official support to 3rd party publishers and content creators in the form of a minimal-effort and low-cost addition to D&D Beyond. The first one's kinda self-explanatory, but let me explain the second one: Set up a "Streaming Calendar" on D&D Beyond with links to various content creator Twitch, Youtube, Tiktok, Etc channels. Anyone with a viewership of a certain threshhold can get on the calendar, every stream is rated from G to R. Doing so promotes your community in a big way, and builds good will between WotC and the D&D brand and the consumer base. It's essentially the "TV Guide" of D&D Streamers. It also ensures that those streamers will continue to use D&D going forward, rather than changing to a different system for their next campaign since they're getting free advertising for D&D materials on a website with traffic in the 5.7 million range. Hell. To be super efficient with it: Give them access to all of D&D Beyond. Whoever's account is labeled as the DM just gets every book added to their D&DB library for free, to encourage them to use all the latest material, too, to advertise in the other direction. Sure that's a few hundred dollars worth of potential sales lost to those individual DMs, but you're advertising to their audience. For 3rd Party publishers: Do spotlights. Once a week you spotlight a 3rd party publisher with links to their storefront on DMsGuild. To make that extra efficient: Plan out your Spotlights two months in advance and make the Author write up their own Spotlight page (with editorial oversight before it's meant to go up, obviously). They'll probably get more sales on DMsGuild which WotC gets half of. Win-Win. And, again, fosters good will with your 3rd party community by giving them notable advertising space on your main site for "Free" (half of all sales). [/QUOTE]
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