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Message: <blockquote data-quote="Coldwyn" data-source="post: 5137401" data-attributes="member: 10041">Ok, hopefully I can explain this in a meaningful way:That´s a bit about market saturation and pre-planned sales figures. Like with any non-essential product, the sales curve will flatten over time until you´ve reached saturation of your market share. Add to this the fact that sales figures of follow-up products will inevitably be not as good as with core/central products.Most companies need to find a way to deal with this, like planned obsolence or revised and expanded products. Now think about market splintering.So, a huge number of customers who were really starved for the pathfinder rpg have already bought it. Second sales would have been 3.5 switchers and generally interested folks, which leaves the poor third wave to total newcomers and late switchers. Then we should reach the economic dead zone for the core rulebook.At that point, which could happen around 2012 (pure estimation) we have a market fractured into three editions, 4E, 3.5E and PF. At that point, how would you decide as CEO? PF 2.0/PF Expanded, which could splinter the market once more, or take the chance at your own thing, maybe with an own OGL-type of licence attached, and take the chance to increase your market share? Consider, if everything goes wrong here, your market share doesn´t change, you "just" sank the development money into it for nothing.Me, I´d take that risk.</blockquote>