Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Community
General Tabletop Discussion
Publishing Business & Licensing
You've just taken over WotC, what do you do?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Sacrosanct" data-source="post: 8934637" data-attributes="member: 15700"><p>Hostile takeover of Hasbro, forcing a split, and now you're in charge of D&D. What do you do with it, the OGL, and everything.</p><p></p><p>Maybe it's a holdover from my marketing classes in college, but I still place a lot of emphasis on branding. It's really important. So that's what I'd focus on. A lot of licensing for use of that branding, which in turn improves the value of the branding.</p><p></p><p>Everything from every previous edition rules-wise goes into CC. Let the creators create. Let them do most of the work. Sure, create a core new edition, but stick to the core rule books and IP specific settings/creatures. Let the fans create the adventures and supplement material. The core game needs to be more accessible than any other system out there.</p><p></p><p>Continue focus on VTT, but forget microtransactions. Instead allow 3PP to sell their own stuff (cosmetics, monsters, magic items, etc) on the VTT and take a % of it.</p><p></p><p>And that's pretty much it. Trying to monetize everything only leads to a financial death spiral in the end. Be happy with a steady but stable income stream rather than chase every penny.</p></blockquote><p></p>
[QUOTE="Sacrosanct, post: 8934637, member: 15700"] Hostile takeover of Hasbro, forcing a split, and now you're in charge of D&D. What do you do with it, the OGL, and everything. Maybe it's a holdover from my marketing classes in college, but I still place a lot of emphasis on branding. It's really important. So that's what I'd focus on. A lot of licensing for use of that branding, which in turn improves the value of the branding. Everything from every previous edition rules-wise goes into CC. Let the creators create. Let them do most of the work. Sure, create a core new edition, but stick to the core rule books and IP specific settings/creatures. Let the fans create the adventures and supplement material. The core game needs to be more accessible than any other system out there. Continue focus on VTT, but forget microtransactions. Instead allow 3PP to sell their own stuff (cosmetics, monsters, magic items, etc) on the VTT and take a % of it. And that's pretty much it. Trying to monetize everything only leads to a financial death spiral in the end. Be happy with a steady but stable income stream rather than chase every penny. [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
Publishing Business & Licensing
You've just taken over WotC, what do you do?
Top