Desdichado
Hero
It's entirely, 100% appropriate. You've substituted another phrase that doesn't sound so harsh, but semantically it has the exact same meaning. Take off your tinfoil hat, dude.Term "lying" might be to strong to use here, however "avoiding factual statements" appears to be appropriate.
It's a common practice and form of brand protection, since being viewed as unsuccessful could damage sales.
Hence use of "tinfoil hat" is not appropriate here.
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