EU friendly shipping is not really about shipping costs as it's about VAT and fees for shipments from outside the EU. I can see from the replies on the kickstarter that FGG doesn't realize this and thinks it's just about shipping costs.
A shame, as judging from the success already, I bet a lot more Europeans would back it.
(I would be liable to pay an additional $60 in VAT and fees besides the $45 for shipping. That's more than the book itself)