Ranger REG said:
You mean to rudely tell them aspiring third-party publishers "NO" to their mediocre and low-quality products?
I don't think it's that, because they are still going to have an OGL.
I think they want what they had before, in the early days of 3e, where the d20 logo was taken to mean that the product was more compatible, and OGL was a wild and whacky off the wall thing.
I remember when I first started working on books, the OGL was sort of radioactive. People wanted the d20 logo because they felt it would lead to sales.
Over time, products like M&M, which was the first book I can think of that was a big success without the logo, started to show that buyers weren't necessarily looking for that little logo like some of us thought they were.
And of course, little muckings around with the d20 STL encouraged publishers to begin using the OGL more as well.
One last point, and I don't think YOU were saying this Reg, but I frequently hear people saying 4e needs some sort of limited license to keep all us little guys from swarming out like rats and glutting the market with bad product.
Without naming names, I can think of some big publishers who were both responsible for more of the crap, and more of the glut, than I could ever have DREAMED of doing.